The Product Developer, Sonic Team (Based in London) will be responsible for working alongside the Senior Product Development Manager, overseeing Product Development of all licensed merchandise across EMEA for Sonic the Hedgehog and other SEGA intellectual properties. This is a new role within the licensing team for the region and offers great opportunities for the right individual to shape the overall look and direction of licensed products and branding.

The successful candidate will possess strong all-around creative knowledge and ability with a proven track record of having worked across kids and/or adult consumer products within the Licensing and entertainment Industry. Knowledge of working within the video game industry or with entertainment brands would also be beneficial


  • Work closely with the Sr. Product Development Manager across product submissions with an emphasis on Hardlines

  • Ensure prompt and accurate feedback is provided to partners

  • Work with licensees to guide the development and production of a compelling product that best represents SEGA IP at retail

  • Act as a “Brand Guardian” and point person for the approval of licensed products for assigned categories and licensees, ensuring that products align with SEGA brand guidelines and use only approved art assets provided

  • Communicate daily with internal and/or external partners via phone, Teams, or email

  • Support Creative Agencies with the creation of mood boards to inspire the creation of licensing style guides

  • Maintain an accurate and detailed record of the development of each product from concept to final approval

  • Manage pre-production and production samples within archive

  • Arrange and attend both on-site and offsite business meetings and tradeshows with licensees; some travel may be required

  • Support other areas of the business requiring creative input

  • Liaise with licensing team counterparts at headquarters in Burbank, California

  • Perform other managerial and administrative duties consistent with position as occasionally required by manager


  • Have a passion for Gaming and Entertainment

  • 4+ years of relevant experience with licensed products or brand management

  • Bachelor's degree or equivalent would be beneficial

  • Proficient in Adobe Creative Suite including Photoshop, Illustrator, and InDesign

  • Proficient in Microsoft Word, Outlook, Excel, and PowerPoint

  • Ability to handle multiple tasks and tight deadlines with minimal supervision

  • Meticulous attention to detail and excellent organisational skills

  • Team player and collaborator

  • Ability to operate autonomously and efficiently in a fast-paced, deadline-driven environment

  • Strong creative skills

  • Knowledge of product development timelines and printing techniques across multiple categories