Secretlab is an international gaming chair brand seating over a million users worldwide, with our key markets in the United States, Europe and Singapore, where we are headquartered.
Being a digitally-native brand, we thrive in the online and social media space—and this is where you come in. You will be joining a world-class marketing communications team responsible for our globally-distributed branded content, which generates 1-2 million daily impressions on our social media alone.
Your key responsibility will be knowing, engaging with and driving the brand’s audience and community across all our social media platforms.
This role will also involve working with our key global partners such as: HBO (for its Game of Thrones series), Warner Bros and DC (Batman and Harley Quinn) as well as Blizzard (Overwatch); championship-winning esports teams such as OG, G2 Sports, T1, Cloud9 and Team Secret; and the world's most premier esports tournaments such as the Riot Games' global tournaments including the League of Legends World Championships, Dota 2's The International, Valve's official Counter-Strike: Global Offensive Majors.
Finally, you will play a key part in enhancing the Secretlab brand’s awareness, designing, building and maintaining our communications efforts, while keeping in sync with the brand’s positioning.
Responsibilities
- Respond to, manage and engage with the brand's community across all our social channels
- Develop innovative plans, programs, and strategies to increase the reach of communication and community engagement, and facilitate community activites
- Analyze and report the impact/result of communication and community promotion
- Support our product launches, co-branded events and company announcements
- Support the wider Integrated Marketing Team in relevant marketing initiatives
Requirements
- Bachelor’s Degree in Marketing, Mass Communications, or a related course of studies.
- At least 2 years' experience in a social media/community management/community engagement role.
- Strong interpersonal skills - able to connect with, manage and resonate well with people and online communities
- Exceptional proficiency in your written and spoken English
- Working and up-to-date knowledge of all priority social platforms including Facebook, Instagram, YouTube, Twitter, Linkedin, and live streaming sites and forums such as Twitch and Reddit
- Strong marketing fundamentals, with a flair for subtle sales copy: Are you able to wow an audience with the story of our brand and the success of our products?
- A tactical mind in marketing/copywriting approach
- Able to work in a fast-paced environment, while managing multiple projects
- A perfectionist at heart with attention to detail
Bonuses
- Strong understanding of consumer psychology
- Passion for, and knowledge of the gaming industry
- PR/Communications Bachelor’s degree