User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible but the UA team makes it possible.
We are now seeking a motivated, collaborative and analytical (Senior) Performance Marketing Specialist to join our studio in Copenhagen Metropolitan Area, Denmark.
Your Responsibilities
- Campaign management, including optimization and monitoring of campaigns, budget allocation, leading A/B tests, identifying new channels, analysis
- Taking part in defining the overall UA strategy for our new and existing games
- Owning the relationships with internal and external stakeholders (e.g.: talking with partners on how to improve campaigns and gather the latest insights, and communicating UA performance with the game and product marketing teams)
- Contributing in the creative ideation and strategy: you will get the chance to work closely with marketing artists and the product marketing team to create and test our next top ads
Who we think will do great in this role has:
- Previous working experience in mobile games or app user acquisition (ideally 2+ years)
- Demonstrated ability to effectively manage and optimize monthly multi-million dollar acquisition budgets with clear ROI targets
- Experience in working with Facebook, Google Ads or other digital marketing platforms
- Fluency in spreadsheet software, including Microsoft Excel and Google Sheets
- Analytical mindset
- Ability to take ownership of game’s user acquisition operations and strategy
- Excited about marketing and data-driven growth
- Fluent verbal and written communication skills in English
- Passion for mobile games
We’d love if you have some of these:
- Advanced knowledge in Facebook or Google Ads, or other UA channels.
- Advanced Excel knowledge
- SQL experience
- A passionate and organized self-starter, who doesn’t accept the status quo, but always seeks to improve and automate workflows in order to increase performance.
- Understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, fraud
If this sounds interesting to you, send your application already today!
About The Marketing Team
Mixing the world-class expertise of six different crafts – Product Marketing, User Acquisition, User Experience Research, Market Intelligence, Marketing Video Production, and Player Experience, our Marketing team’s main mission is to fuel the growth of our games portfolio. Largely embedded within game teams and in close collaboration with a large variety of stakeholders, our role is to identify, anticipate and make sure to satisfy our target audiences’ needs and wants. We do this across all touchpoints – from early research on new concepts, to how we reach out to millions of players through our marketing campaigns, or to how we engage them through our social networks and other discussion platforms.
