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Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are looking for a Product Marketing Lead to partner closely with our Roblox Engine team. The Engine team builds the runtime technology that powers 3D experiences on the Roblox platform. These include the technology and APIs for developers to build high-fidelity, immersive content – such as compiler features, networking, 3D graphics, physics, streaming audio and video, and avatar APIs. You will bring the go-to-market strategy, including positioning, messaging, and channel planning for all important product launches. The role's focus will be on promoting awareness and perception of the Roblox Engine products and APIs to all audiences.

You will be cross-functional with close relationships across Engineering, Product, Developer Relations, Marketing, and Data Science & Analytics. You have outstanding marketing strategy and execution skills, with experience in technical product marketing.

You will:

  • Lead the launch process and drive the GTM strategy, messaging, and positioning for all our Engine products, including Avatar, Streaming, and Physics.

  • Manage the PMM Lead for the Creator Group, which is democratizing creation by providing an open, collaborative, and extensible platform of professional tools and services – including Roblox Studio, Analytics, Translation, and more.

  • Develop compelling, evergreen content that educates developers and all partners (users, creators, influencers as relevant) on the product experience and drives use and engagement.

  • Anticipate movement within our competitive space and users to predict market trends and product needs.

  • Foster deep cross-collaboration between Product, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments.

  • Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details and external team members have a smooth onboarding on any changes to their experience.

  • Partner with Product Management to support the vision for our roadmap through the eyes of developers.

  • Communicate compelling feedback to fuel improvement to existing products and communication.

  • Report to Head of Product Marketing

You have:

  • 7+ years Product Marketing experience preferably with a leading global platform.

  • Experience leading omnichannel product marketing strategies.

  • Proficient in messaging, positioning and marketing/content strategy.

  • Experience driving cross-functional alignment and working closely with product stakeholders at all levels.

  • Collaborative, globally minded with an extremely high level of audience focus.

  • Effective being hands-on with individual projects

  • High attention to detail including precise communications

  • Experience managing Product Marketing Managers is a plus.

  • Thrive in a fast-paced and dynamic business environment

  • Attention to detail including precise communications.

  • Experience as a novice creator with Roblox Studio and Lua programming, or another game engine is a plus

You’ll Love:

  • Industry-leading compensation package

  • Excellent medical, dental, and vision coverage

  • A rewarding 401k program

  • Flexible vacation policy

  • Roflex - Flexible and supportive work policy

  • Roblox Admin badge for your avatar

  • At Roblox HQ:

    • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks

    • Onsite fitness center and fitness program credit

    • Annual CalTrain Go Pass

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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