This job listing expired on Sep 1, 2022
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Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences created by the community. Our vision is to build a platform that enables shared experiences among billions of users. This is what’s known as the metaverse: a persistent space where anyone can do just about anything they can imagine, from anywhere in the world and on any device. Join us and you’ll usher in a new category of human interaction while solving exceptional challenges that you won’t find anywhere else.

As the Influencer Marketing Manager, you will help nurture and scale our video creators program across various content platforms with an eye towards key global markets. You will apply your subject matter expertise in the influencer space to demonstrate the value of the program, internally and externally. You will help build an innovative strategy, robust measurement framework and work to optimize our incentive programs to best fit an ever changing creator environment, and assist in both short term and long term vision setting for the future of the program.

You will be able to work closely with our top influencers to foster a two-way communication channel and evolve how we interact with them on a day to day basis. You will also have a proven track record of successful strategic execution in the influencer space and demonstrated an entrepreneurial spirit throughout your career. You will be open and collaborative, supporting Roblox as it continues to grow and innovate.

You Will

  • Help build a bold vision for our influencer program across the globe

  • Assist in developing strategy, goal-setting and measurement in close partnership with XFN teams

  • Build and nurture relationships with our top influencers to ensure they are supported and able to thrive

  • Help educate and grow the understanding of the space within the company, leveraging the success of the current program and your past experience

  • Plan and execute in person events in support of influencers and their engagement on the platform (stand-alone and/or part of industry moments)

  • Optimize the incentive program in partnership with our product and growth teams

  • Drive success through strategic planning and reporting across channels

You Have

  • 5+ plus years of experience in influencer marketing/programs, focus on video/content influencers (YouTube, Twitch, etc)

  • Strong track record of building and scaling influencer communities and programs for consumer brand(s)

  • Experience across multiple social media channels

  • Exceptional writing and verbal skills

  • History of collaborating successfully with multiple departments

  • Creative at new positioning/execution strategies

  • Self-motivated and directed

You’ll Love:

  • Industry-leading compensation package

  • Excellent medical, dental, and vision coverage

  • A rewarding 401k program

  • Flexible vacation policy

  • Roflex - Flexible and supportive work policy

  • Roblox Admin badge for your avatar

  • At Roblox HQ:

    • Free catered lunches

    • Onsite fitness center and fitness program credit

    • Annual CalTrain Go Pass