Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
As a Publishing Coordinator, Wild Rift for the global Wild Rift publishing team, you will be responsible for connecting between global and regional teams, ensuring our games are successfully published in the region. This includes a variety of operational tasks required content management, publishing calendar planning, coordinating assets and information between teams. In addition, sometimes you will also be supporting brand managers on campaigns, leading specific work streams that harness Riot's creative energies to engage players with a deep understanding and appreciation of the Wild Rift brand. You will design and implement marketing strategy, drive creative campaigns and initiatives that deeply resonate with core audiences and build on the around-game experience
Responsibilities:
Drive and design the publishing operations process for central and regionals between multiple disciplines across product, brand, and social teams…etc.
Work closely with brand managers and creative/art teams on content operations and coordination work.
Create campaign strategies that hit the mark in culturally-relevant ways for players
Execute the marketing campaign in coordination with various teams to achieve the goals
Help and support all aspects of mobile game publishing, including player’s communication, operation, and localization.
Establish and use KPIs to measure and consistently help to improve marketing performance.
Required Qualifications:
3+ years of experience in game publishing, campaign planning, brand management, and operation. Prefer mobile game publishing/operation experience globally.
Bilingual: You speak and write fluent English and Chinese while having an in-depth knowledge about the Chinese gaming culture
A Player-Focused Champion: You understand die hard fandom and can empathize with our most avid players; you know the importance of listening to player needs because you are a player too.
Passion in Gaming: You’re a gamer with deep passion in one or more competitive genres and you use your gaming experience to connect with and represent players as a gamer yourself
Employment Type: employment contract with FESCO Adecco, a professional personnel company in China
