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Riot Americas’ Brand Marketing team will oversee the regional brand & marketing strategy for Riot’s products for the region, from go-to-market planning and launch, through post-launch support and sustainment. Additionally, the team will be the point-of-contact between the game and technical teams in LA and local marketing teams across the Americas. The team is dedicated to providing the best experience possible for players in the region and ensures the delivery of all necessary components to publish and maintain a game successfully.

The Role

Reporting to the Managing Director of Americas, the Director of Brand Management, will be based in Los Angeles.

You will oversee all marketing & brand strategies for Riot’s games in the Americas region. You will leverage Riot’s global vision to guide our regional & local marketing efforts focused on attracting the next generation of players across the Americas to our games. You are an authority for local insights and have a firm grasp of the gaming landscape. You love to challenge convention and possess an entrepreneurial spirit. You’re willing to embrace the unknown and develop groundbreaking initiatives that take our relationship with players and fans across the Americas to the next level.

Responsibilities:

  • Build a holistic regional and cross-product marketing strategy that will guide our teams across the Americas

  • Build and lead a high-performing brand marketing team; regularly assess the team’s health and composition, with a relentless strive for cohesion gains across the board.

  • Lead the development and implementation of regional marketing initiatives, which span multiple key markets

  • Serve as the primary connection point between central product strategy and local market execution.

  • Communicate clearly to ensure transparency and alignment throughout the product launch and lifecycle, keeping a wide variety of stakeholders consulted and informed.

  • Identify problem spaces and opportunities to tailor a brand vision that most resonates with local player needs.

  • Support the regional business strategy development and implementation as a member of Riot America’s leadership team

Required Qualifications:

  • 10+ years of experience in Brand Management, Marketing, Product Management, or related video game publishing fields.

  • Experience working on the launch of multiple games on various platforms, including an understanding of publishing and submissions requirements, such as age ratings.

  • Excellent ability to communicate effectively, whether across teams, borders, time zones, or desks.

  • Experience working across multiple teams in different disciplines and locations, with excellent relationship management skills.

  • Strong understanding of how successful publishing impacts players and how different options for bringing a game to market directly guide product reception.

Our Perks:

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).