Publishing at Riot guarantees our mission of delivering value to players across the wide spectrum of their interests, ensuring that they are able to understand, access, and engage with all of our products, services, and marketing. In addition to turning insights and Riot’s vision into the strategic backbone of go-to-market efforts, we are not afraid to take direct responsibility in building the necessary foundations for these efforts to be successful through interdisciplinary collaboration and direct execution.

The Riot XP Team inhabits a unique space within Riot, working closely with R&D and leadership to chart the course for a future where deep fandom and player passion are paid off through initiatives that weave deeply across our entire portfolio and broadly in global markets. Often, this takes the form of daring experiments done in service of some of Riot’s most beloved moments, but the sum of these learnings add up to fully owned XP events where all of Riot fires on all cylinders to make the biggest impact on behalf of our largest bets.

A successful member of Riot’s XP team will be player oriented, well versed in their current habits, deeply interested in market trends, and know how to develop an audience journey and market entry proposal as part of their planning. They will be creatively inclined and hold their collaborators to strategic alignment and quality in execution while keeping their eyes on bigger picture goals. They will be able to anticipate player needs both in and out of our ecosystems and use inputs from all around Riot to develop new and novel ways to deliver value across publishing, community, and creative marketing platforms. Most importantly, they will be able to navigate ambiguous challenges with a problem solving mindset and be well versed with selling through their ideas to a diverse audience of collaborators and stakeholders for both partnered and fully owned projects.

As a Brand Strategist on Riot’s XP team, you will report to the XP Marketing Lead and work closely with XP’s product, production, and insights teams to develop strategies and executions that elevate our publishing efforts across major Riot moments. As part of major product initiatives, you will integrate in with our diverse organization of central and global marketing leads across Riot and work collaboratively to develop, sell-through, and deliver on executions that push our larger goals forward. During major, XP driven moments, you will turn those learnings into a refined publishing strategy and lead these groups to execute with excellence towards our event vision.

Responsibilities:

Work closely with XP’s leadership team to ingest product opportunities, player insights, and Riot’s vision to develop short (support) and long term (XP) strategic publishing goals
On supported projects, work within a cross-functional publishing and marketing team to develop discrete ideas that both meet the strategic needs of the project and push our long term XP goals forward
On owned XP campaigns, work with XP leadership to develop leading publishing strategy that incorporates product priorities across Riot’s ecosystem
Build the business case for their projects, working with XP leadership, insights, and project counterparts to build outcomes and KPIs that they will hold their projects accountable to
Own the sell through of their projects to applicable internal and external stakeholders and collaborating parties which includes creative brief writing, vendor management, tailored deck creation, and presentation inclusive of budgets, production requirements, and publishing support
Upon sell through, collaborate with teams across Riot to develop and produce their executions at a high quality bar
Manage regular communications about their project, feedbacking progress and learnings within team rituals and acting as the point of contact to ensure participating partners execute in lockstep from ideation through to deployment
Report back on their project’s success and learnings

Required Qualifications:

Bachelor’s Degree
6+ years of experience with publishing or brand marketing for major gaming or entertainment franchises with experience developing and shipping publishing initiatives or major marketing campaigns
Experience working with creative agencies, external vendors and internal creatives inclusive of creative briefing, feedbacking, greenlighting, and managing projects
Experience leading collaborative work within large matrixed marketing organizations, with understanding of how to tailor one’s presentations to varied audiences across products and partners
Experience with handling conflict resolution and term negotiation

Desired Qualifications:

Experience working with multiple major gaming or entertainment franchises
Agency experience (closely working with or coming from a well established digital/creative agency)
Has shipped full marketing campaigns or publishing strategy as part of major launches
Has worked as part of larger marketing organizations

Our Perks:

Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.

Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.