As a Brand Manager on the League of Legends esports publishing team, you will lead high-impact initiatives and deliver world-class campaigns that support the growth of the world’s largest esport. You will lead cross-functional teams of creatives, producers, designers, agency partners, and Riot Game teams to deliver highly resonant content and industry-leading campaigns that drive fan engagement and elevate global perception of the sport.
As the owner of one of the key brands within the LoL Esports portfolio, you are responsible for shaping global fan perception of LoL Esports and ensuring that all forms of communication create value for the sport. You will collaborate closely with the creative and communications teams in developing brand strategy, campaign planning, campaign management, and creative stewardship. You will report directly to the Senior Manager, Brand Marketing and are accountable for creating marketing campaigns that drive business results, grow fandom and deliver incredible experiences for our fans and players.
Responsibilities:
- Own the global performance of the LoL Esports brand
- Develop global brand and comms strategy for the LoL Esports brand
- Lead the production of high-quality content and campaigns
- Partner with the communications and social media teams to deliver evergreen content programs
- Collaborate with Business Development, League Operations, Digital Products, Insights and Regional esports teams.
- Lead product branding and product marketing for LoL Esports digital products
- Partner with insights to drive research initiatives and provide analysis that guides global publishing planning
- Manage brand marketing budget, delivering projects on time, at or under budget
Required Qualifications:
- 6-8+ years experience in brand management or agency equivalent role
- Adept strategic thinker with strong brand-building experience
- Ability to mine audience insights and translate them into actionable creative briefs and business decisions
- Expertise in crafting global campaigns and track record of delivering successful 360 marketing programs
- Strong collaboration skills and a track record partnering with international teams to build brands
- Strong understanding of communications across all forms of media
- Experience leading agency partners in delivering successful business results for your brand
- Demonstrated excellence leading cross-functional teams
- Skilled at setting, tracking and delivering KPIs to ensure team’s success
Desired Qualifications:
- Passion for esports and player vs. player games
- Experience building strong brands and developing 360 campaigns
- Deep knowledge of creative production process
Understanding of global sports media and lifestyle marketing trends
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!
Our Perks:
Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.
Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming.
It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
