About Right Formula
Right Formula is an award winning sports and entertainment marketing agency. We work with some of the biggest Rights Holders and Brands in sport and entertainment to ensure their marketing investment drives business. We have a growing client portfolio which is continually diversifying.
Our people are the most critical part of our business - they have been chosen for their experience and relationships in their relevant field so they can add maximum value to our clients.
Role overview
As esports Manager you will oversee client relationships on a day-to-day basis, ensuring that every aspect of their partnership runs smoothly. Regular contact with clients is a key part of the job, offering new and forward-thinking ideas is essential. A confident and assured attitude is a necessity, as the role will include pitching strategy and ideas to the client on a regular basis. A background in live event production for esports is critical, as you will need to bring the ideas to life.
Objectives
- Manage the development and execution of the strategy as agreed with the client
- Use knowledge and skills to push the account team and Right Formula to deliver outstanding client servicing
- Build a ‘trusted adviser’ status directly with the client
- Ensure retention and growth of the client account
Key Responsibilities
- Day-to-day management of client’s partnership objectives and liaison with clients at relevant levels to ensure best practice use of all contractual assets
- Support the team on the delivery of innovative and effective sponsorship activation strategies and campaigns
- Generate accurate reports and status notifications, including feedback and financial reporting to the client, Right Formula Head of Partnerships and the Director of esports
- Support on the planning and event execution at esport tournaments, including player communications and T&E to tournaments
- Work with the client to develop digital content with storyboard concepts, overseeing content production and distribution
- Develop talent and player briefings for on-site appearances
- Attendance at tournaments when required
- Support on social media content and distribution plans
- Guide the graphics team on content creation and event collateral
- Develop content guidelines and marketing tool kits
Skills and Experience Required
- At least 3 years’ experience working on community or large global esport tournaments
- A minimum of 2 years’ experience across high-quality client relationship management
- Experience working as part of a live broadcast team in a producer role or equivalent
- A solid understanding of esports league operations and tournament structuring
- Deliver innovative and effective sponsorship activation strategies and campaigns
- Demonstrate knowledge of the role sponsorship plays within the esports industry
- A persuasive and confident approach to developing and delivering sponsorship activation
- A solid background in esports marketing and event management
- Proven track record of building and managing budgets
- Strong attention to detail and excellent written and oral communication skills
- Ability to manage multiple projects
- Enthusiasm, energy and an innovative approach to gaming and esports
- The willingness to note relevant trends, learn new skills and develop creative ideas
- Ability to work independently while delivering high quality work on deadline
- Creative & passionate about sponsorship, brand experience and technology showcasing
- Willingness to work flexible work hours, including weekends
- Excellent PowerPoint and Excel skills
