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Reflector Entertainment

Digital Sales Specialist

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Reflector Entertainment
🇨🇦 Montréal, QC

Headquartered in Montreal, Reflector is a new breed of studio working with top talents to create high-quality, compelling content for global audiences. By employing a true transmedia approach, where content is built outwards from fully fleshed “Storyworlds”, the company is able to tell richer, deeper stories that connect with fans everywhere.


Our IP driven studio (comics, podcasts, novels, TV, film, AAA games, merchandising) is presently looking to hire an E-Commerce Specialist. Reporting to the Head of Finance, while collaborating closely with Marketing and the IP team, the E-Commerce Specialist will be responsible for developing the digital sales strategy for all IPs.


  • Lead B2C ecommerce sales strategy & tactics for our transmedia offering which includes a variety of categories;
  • Own the P&L, revenue targets for all our products, maintain and update revenue forecasts;
  • Manage direct licensees on royalty statements;
  • While working with the Head of Finance, the candidate will be the P&L champion for all our products;
  • Oversee digital and physical store activities to focus on increasing revenue and profitability.
  • Set or maintain sales objectives, annual strategic plan and the strategies required to reach the goals;
  • Forecast and analyze sales and site performance figures: produce reports, follow up on performance indicators and demonstrate creativity when suggesting actions to increase sales;
  • Develop and recommend marketing and retail strategies for multiple categories and help identify new business opportunities in emerging categories (digital, games, live experiences, etc.);
  • Collaborate with cross-functional departments to manage all aspects of the e-commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies;
  • Collaborate with the Social Media Specialist and follow up on online sales campaigns based on event and consumer behavior and consider logistical aspects related to online sales;
  • Collaborate with the IP platform team & Brand Manager on the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns;
  • Collaborate with the Social Media Specialist on media campaigns and newsletters, analyze and manage the client base and optimize segmentation;
  • Manage all aspects of web analytics related to e-commerce and communicate relevant information to team members, executive leadership and cross-functional partners on a regular basis;
  • Manage with key cross-functional teams to ensure all relevant organizational goals and implications are factored into e-commerce projects;
  • Identify new areas of e-commerce opportunity beyond current organizational thinking
  • Bring unique and exclusive offering and merchandises to our online store;
  • Continual improvement of process and commercial capabilities of the store and the platform;
  • Contribute to the development of the e-commerce site and tools;
  • Improve business processes by collaborating with vendors, colleagues, and other internal functional teams;
  • Keep abreast of market trends, consumer trends, competition, customer service issues and e-commerce technology and dynamics.
  • Ensure the best customer experience through our business partners;


  • Minimum of 4 years of digital sales and / or online store management;
  • Bachelor’s degree in business-related discipline or equivalent experience required;
  • Experience within Film, Broadcast Entertainment, TV, New Media, Advertising or Music industrie;
  • Experience in digital project management or digital marketing, business administration, broadcasting or related field;
  • Experience with and working knowledge of North American retailers, media and trade environment;
  • Ability to identify, prioritize, and articulate highest impact initiatives;
  • Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision;
  • Ability and desire to work at both the strategic and tactical levels;
  • Solid B2C sales and marketing track-record;
  • Outstanding analytical skills, strong aptitude interpreting test results & drawing conclusions;
  • Experience with Salesforce and web platforms like Shopify, DeMarque etc.;
  • Experience in collaborating with engineers, marketing analytics, UX/UI;
  • Experience in integrating user research and testing into the decision process;
  • Solid understanding and passion for websites, UI and Visual Site Merchandising;
  • Proficiency in MS Office suite and Adobe system;
  • Experience working in a customer-focused environment and ability to create systems and procedures to accomplish customer satisfaction;
  • Able to make timely decisions, anticipate problems and provide creative solutions;
  • Well-organized, detail-oriented self-starter who is able to work autonomously within a dynamic environment;
  • The ability to work in a fast-paced team environment;
  • Experience in consumer products and entertainment licensing across multiple categories;
  • Strong affinity for the entertainment industry (book, comic book, TV, cinema, video game, board game, etc.);
  • Strong communication skills in French and English, both oral and written.