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Red Bull

(Closed) Specialist, Gaming

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Red Bull
πŸ‡ΊπŸ‡Έ San Francisco, CA

The Gaming Specialist supports the development and execution of regional Gaming-focused marketing initiatives. Through events, athletes, and influencers, the Gaming Specialist builds local and regional brand relevance while paying into Red Bull’s global and national strategic direction.

PROGRAM EXECUTION

  • Work with SaMo gaming team and region marketing teams to build and execute activation programs around the gamer – considering key titles, gaming events and local competitions
  • Identify, attend and support events of our partners and work with regional marketing teams to activate these events
  • Scout future trends, players, and spaces on where Red Bull can make a consumer impact in this rapidly changing landscape

LOCAL COMMUNITY DEVELOPMENT

  • Maintain an up-to-date understanding of the local gaming audience and player landscape (for example, emerging/popular titles, platform trends, lifestyle, etc.)
  • Build Red Bull’s presence in local gaming spaces (arcades, LAN centers, etc.) where the brand can credibly show up and support the community of players
  • Identify and build relationships with gaming community leaders, influencers and content creators
  • Execute outreach programs to ensure Red Bull Energy Drink is fueling local players

TALENT IDENTIFICATION

  • Identify, build and maintain relationships with up and coming esports athletes
  • Partner with national and local Red Bull esports athletes to develop concepts for new gaming events and executions

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of gaming/esports events management and marketing experience
  • Comprehensive understanding of esports landscape including relevant game titles and publishers/developers, athletes and teams, league and tournament structures, etc.
  • Understanding of existing and emerging trends within the video game and esports industries
  • Creative thinker with proven ability to design, communicate and bring compelling esports products and initiatives to market
  • Strong program/project management skills with ability to drive planning, schedules, estimates, budgeting, resource plans and status reports
  • Strong computer literacy including Word, Excel, Power Point, etc.
  • Must be fluent in English
  • Travel up to: 25%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now
This job has been closed. Either the position has been filled or it is no longer active.