The Community Development team is responsible for nurturing personal relationships with consumers and audiences, curating personalized experiences across our marketing and media network, and creating emotional connections among communities with shared values. The Manager, Community Development - Gaming is responsible for adopting the community development strategy and framework to implement in gaming in order to generate brand love and drive can consumption. This includes managing joined and owned communities, creating opportunities for community participation, and bringing Red Bull athletes and streamers closer to their fans.

BUILD VALUES-BASED RELATIONSHIPS WITH GAMING COMMUNITIES

Join existing gaming communities and play a valuable role as Red Bull
Build owned gaming communities that enable members to play a valuable role within the world of Red Bull
Express our brand values in actions and tactics that are deeply personalized for each gaming community
Humanize the brand through personal interactions and genuine conversations
Listen, observe, and engage in current discussions and emerging trends within gaming

IDENTIFY AND EMPOWER BRAND ADVOCATES

Leverage CRM database to identify and categorize visitors, new members, active participants, moderators, and leaders
Elevate community advocates and leaders by giving them access to exclusive permissions, development opportunities, talent, and resources
Manage community member profiles and interactions in the CRM database to develop a clear understanding of lifetime consumer value
Quantify and qualify community-leader-referred members to evaluate overall advocacy impact

ENABLE CREATIVE PARTICIPATION AND FEEDBACK

Create on-going opportunities for community participation and inclusion across events, content, workshops, and experiences
Collect qualitative feedback from community members to help inform how we evolve Red Bull’s media and marketing efforts
Incentivize key gaming communities to participate by inviting members to co-create Red Bull’s story in gaming
Reward active community members who participate and/or share feedback across various touchpoints and activations

PROVIDE AN INCLUSIVE ENVIRONMENT AND CONNECTED EXPERIENCE

Institute and embody shared values, guiding principles, and behavior expectations in each community
Plan and execute always-on listening and responding, interactive livestreams and chat moderation, UGC stories and digital events, and workshops and feedback surveys
Utilize CRM database to personalize the user experience across events, content, devices, geo-location, interests, product preferences, etc.
Monitor, respond to, and/or escalate potential issues and crises in online conversations pertaining to Red Bull

YOUR EXPERIENCE INCLUDES:

5+ years working in community management and social media
Deeply immersed in Gaming on personal and/or professional levels
Background in community management and/or customer service
Immersed in social/digital and tech industry
Able to think, plan, and execute autonomously

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.