Rec Room is looking for a talented Senior Consumer Insights Manager to lead and execute a number of qualitative and quantitative research initiatives to support Rec Room’s marketing and product teams. Candidates must be comfortable building and leading the end-to-end research process as opposed to outsourcing work to vendors.
Our ideal candidate loves engaged player communities and possesses a strong curiosity and passion to understand the “whys” that drive player behavior and decision-making. He/She will be adept at using traditional research methods and is comfortable suggesting new approaches and original thinking.
RESPONSIBILITIES:
- Elevate and represent the voice of the consumer across the organization to enable a culture that is anchored in deep and empathic player understanding.
- Design, implement and lead high-impact quantitative and qualitative research to support a number of cross-functional teams, including studio, marketing, analytics, product management, and business development.
- Lead and manage all qualitative research, including screener design, discussion guide development, moderating, debriefing, analysis, and presentation. Must be a top-notch moderator and be able to connect with a wide range of mobile players.
- Lead and manage a number of in-house quantitative projects, including concept testing, ad testing, positioning, large-scale playtesting, IP research, brand research, etc.
- Partner with cross-functional teams and developer teams to enrich research findings with analytics and behavioral data.
- Ensure that all deliverables are actionable, grounded in deep player knowledge and psychology, and guided by a broader understanding of business context.
- Take the initiative to stay current with industry trends and best practices in the free-to-play games industry, the market research industry, and the field of psychology / human motivation and its application to games research.
- Understand the behaviors, attitudes, motivations, and frustrations of players in order to drive retention and long-term engagement - Provide insights regarding player trends and expectations among key strategic player segments over time.
WE ARE LOOKING FOR SOMEONE WITH:
- 5+ years of consumer insights experience, preferably within the entertainment, tech, or gaming industry.
- Experience executing various quantitative projects, including concept testing, positioning research, ad testing, brand research, media consumption, and motivational segmentation.
- A love of games, particularly casual games, and familiarity with free-to-play game mechanics.
- Is as confident in qualitative research techniques as in quant and understands the different applications of each to select the right methodology for the hypotheses being tested.
- Extensive qualitative experience, including focus group and IDI moderation, RIVA training is a plus.
- A self-starter with passion, energy, enthusiasm to drive results and affect meaningful change.
- A team player, who thrives on working collaboratively, inspiring others and bringing out the best in the wider team.
- Can organize, clarify and communicate complex ideas quickly, succinctly, and accurately. Has a quick intelligence, is fast on the feet, and quickly responds to inquiries and questions.
- Works effectively and enjoys the interplay across cross-functional teams, such as studio, marketing, UA, data analytics, and product management.
- Flexibility in a fast-paced, undefined environment.
- Enjoys applying psychological theories to game and marketing strategy.
NICE TO HAVE:
- Bachelor’s degree required, MA degree in social sciences, marketing science, applied research, or related field is a plus. Must have a strong academic record and analytical background.
- English language proficiency required.
- SAS, R, SPSS, Tableau and/or other analytics software packages are a plus.
- Familiarity with Vision Critical’s Sparq platform or other customer intelligence software.
COMPANY INFO TO KNOW
Rec Room offers generous medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. We also support your retirement benefits with a company match. Rec Room values work-life balance by providing unlimited paid time off. Our company values are real and drive our culture. We work hard to be a safe and friendly place for people from all walks of life.
Rec Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
