This job listing expired on Dec 16, 2021
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The Senior Product Marketing Manager is responsible for global product marketing and management of Razer laptops and systems products with focus on developing and executing marketing plans and business initiatives to achieve annual KPIs and fiscal targets.

Responsibilities:

  • Develop and drive global marketing plans for assigned product gaming or productivity laptop platform.
  • Responsible for all product marketing and management functions of assigned laptop product line.
  • Develop comprehensive product launch plan for all new launches, presents to internal stakeholders and drives execution of plan at detailed level.
  • Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
  • Prepare and coordinate the creation of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.
  • Develop monthly and quarterly global marketing plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
  • Ensure the development and execution of gaming laptop marketing activities within various regions around the world, working closely with regional cross-functional teams.
  • Function as global marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, technical support, business development, operations, finance.
  • Represent Systems product team at various public facing and customer events either in person or on camera.
  • Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.
  • Global product expert on all technical related questions related to assigned laptop platform.
  • Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
  • Responsible for understanding market and competitive offerings of assigned products.
  • Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.
  • Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.
  • Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
  • Attend and participate in daily and weekly calls with global regions, partners and other contacts to drive assigned Razer Laptop business initiatives.
  • Travel required up to 15% of the time, domestic and/or international.

Qualifications:

  • Bachelor’s degree in Marketing or other related discipline or equivalent experience. MBA a plus.
  • Minimum of 5 years of product management and marketing experience in consumer electronics industry; personal computer hardware highly preferred with experience in gaming a big plus.
  • Experience developing and overseeing execution of marketing plans.
  • Experience with PC or consumer electronics sales channels, retail, direct, online and distribution.
  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
  • Can work independently and to prioritize and handle multiple tasks and projects concurrently.
  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
  • Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.
  • Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.

ABOUT RAZER

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer’s software platform, with over 125 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.

Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).