This job listing expired on Sep 5, 2020
Tweet

Your Responsibilities:

  • Develop the global marketing strategy for our retail stores in line with company objectives
  • Achieve marketing and sales operational objectives by planning and developing demand gen and creatives program for all retail stores
  • Plan promotional campaigns align with our company product launch and regional event
  • Build specific and creative marketing promotion mix for our Retail presence aligned with the channel targeted (B to B and B to C)
  • Collaborate with regional sales, Esport and online team to support retail global marketing plan
  • Monitor and report on effectiveness of marketing promotion campaign
  • Provide weekly, monthly and quarterly analytics on customer engagement
  • Closely work with Razer social team to plan and direct programs to improve store awareness
  • Analyse social media marketing ROI through RazerStore social media platform and take actions
  • Plan and deliver CRM strategies across our regions encouraging customer retention and customer loyalty
  • Responsible for RazerStore CRM and drive effective campaign to expand our customer base
  • Control direct communications with customers through the CRM
  • Identifies marketing opportunities by identifying customer requirements
  • Undertake continuous analysis of competitive environment and consumer trends

Your Skills:

  • Bachelors or Master’s degree in Marketing
  • 5 to 10 years of relevant marketing experience with proven track record of success in direct consumer and digital marketing roles
  • A strong quantitative focus and data-driven approach - excellent strategic and analytical thinking skills
  • Curiosity to discover new marketing trends and to know what our competitors are doing in our industry
  • A strong self-starter mentality and the capability to build relevant connections with other internal & external stakeholders and departments
  • Ability to work smart in a fast-paced, ever-changing and high-growth environment
  • Proficiency in applications of Microsoft Excel, PowerPoint and Word
  • Strong writing and reading ability in English
  • Excellent communication skills - both verbally and in writing

Join a phenomenal team today!