This job listing expired on Sep 5, 2020
Your Responsibilities:
- Develop the global marketing strategy for our retail stores in line with company objectives
- Achieve marketing and sales operational objectives by planning and developing demand gen and creatives program for all retail stores
- Plan promotional campaigns align with our company product launch and regional event
- Build specific and creative marketing promotion mix for our Retail presence aligned with the channel targeted (B to B and B to C)
- Collaborate with regional sales, Esport and online team to support retail global marketing plan
- Monitor and report on effectiveness of marketing promotion campaign
- Provide weekly, monthly and quarterly analytics on customer engagement
- Closely work with Razer social team to plan and direct programs to improve store awareness
- Analyse social media marketing ROI through RazerStore social media platform and take actions
- Plan and deliver CRM strategies across our regions encouraging customer retention and customer loyalty
- Responsible for RazerStore CRM and drive effective campaign to expand our customer base
- Control direct communications with customers through the CRM
- Identifies marketing opportunities by identifying customer requirements
- Undertake continuous analysis of competitive environment and consumer trends
Your Skills:
- Bachelors or Master’s degree in Marketing
- 5 to 10 years of relevant marketing experience with proven track record of success in direct consumer and digital marketing roles
- A strong quantitative focus and data-driven approach - excellent strategic and analytical thinking skills
- Curiosity to discover new marketing trends and to know what our competitors are doing in our industry
- A strong self-starter mentality and the capability to build relevant connections with other internal & external stakeholders and departments
- Ability to work smart in a fast-paced, ever-changing and high-growth environment
- Proficiency in applications of Microsoft Excel, PowerPoint and Word
- Strong writing and reading ability in English
- Excellent communication skills - both verbally and in writing
Join a phenomenal team today!