The position has the responsibility of managing our performance marketing and digital marketing campaigns for Razer Gold.

Job Description

• Operates all performance marketing channels, campaigns and budget to expand our B2C wallet user base and activity.
• Strategise and execute digital advertising campaigns on social media, Ad platforms for PC / Mobile platforms.
• Plays an analytical role in the management of various channels, conducting data analysis on each of these channels in order to maximize their performance and cost efficiency
• Drive engagement and conversion through audience, creative, and channel tests. Identify trends and insights, and optimise spend and performance based on the insights
• Collect and analyze marketing campaign data related to partner accounts to be presented regularly to Business and Product leads
• Prepare all necessary documents, legal requirements and brand approvals required for marketing activities

Pre-Requisites:

• Degree in Business or Marketing with 5 years of digital product marketing experience in B2C application related areas.
• Hands-on experience in regional performance marketing, in-house in consumer tech/e-commerce company is preferable.
• Knowledge of web analytics tools (Google Analytics, Tableau, Google Tag Manager, Search Console, SEMRush, etc.)

Desired Skills:

• Keen sense and interest in latest technology developments, market trends, near future trends and web technologies.
• Highly organized, deadline orientated and self-motivated.
• Ability to think through complex issues and apply a data-driven, analytical mindset to solving problems.
• Proactive personality with strong planning and organizational skills.
• Fast learner, self-motivated and self-starter who can act on own initiative.
• Ability to work well in a complex, matrixed environment.