This job listing expired on May 13, 2021
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We’re seeking a talented hands-on executive to take the lead in creating and implementing marketing campaigns and promotions reaching millions of gamers around the world every month. The candidate will help drive B2C marketing programs from conception to completion, working with top-tier online game publishers like Steam, PUBG, and many more. The most qualified candidate will have experience with marketing in the online games industry.

The Job:

The Asst. Marketing Manager will own the design, content and execution of Razer Gold marketing campaigns to end users.

Salary and title will commensurate with 3-5 years of experience. Day-to-day duties include (but is not limited to):

  • Lead marketing campaigns with game publishers, payment and retail partners, including owning the design, content and distribution of banners, ads and e-newsletters to promote Razer Gold. This includes proactively planning a robust pipeline of campaigns for newly onboarded and upcoming games to maximise user acquisition and revenue conversion initiatives
  • Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console. This includes but is not limited to: managing the in-house content management system content, gold.razer.com presence, and game webshop catalog presence
  • Cooperate with other Razer business units to execute campaigns involving complementary Razer products and services, e.g. Razer Insider, Razer Cortex, etc.
  • Coordinate international marketing activities with other Razer Gold regions around the world
  • Track, compile and report key metrics and campaign results to management
  • Aid in the execution of advertising, referral programs and PR

Other Qualifications:

  • B.A. or B.S. degree from a four-year college or university
  • Fluent in English, with excellent writing and communication skills
  • Proficiency with tracking and reporting tools such as Google Analytics and Microsoft Power BI
  • Experience with Facebook and Google advertising (Google Search Ads, Google Display Network)
  • Detail oriented, with strong demonstrated project management capabilities
  • Strong self-starter, excellent interpersonal skills, and demonstrated ability to interact with business partners as well as management and peers
  • Self-motivation, energy and a passion for online games
  • Ability to work across time zones and cultures

The Company:

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware ranges from high-performance gaming peripherals (for the PC and console platforms) to the Razer Blade gaming laptops. Razer’s software platform, with approximately 60M users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers. Razer Pay is the e-wallet designed for youth and millennials.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).