This job listing expired on Feb 23, 2020
Responsibilities
- Define marketing goals, develop marketing strategy, and implement campaigns collaborating with product teams and executives
- Set analytics priorities in key marketing initiatives. Translate business questions into appropriate analytical projects that will inform strategic and tactical business decisions.
- Deep dive into complex internal product dataset, syndicated data and consumer survey results. Identify and communicate insights to senior management and cross functional stakeholders for better decision making.
- Launch and manage user acquisition campaigns on ad networks, social media platforms, and other channels.
- Establish success metrics and measurement plans that explain the incremental impact of marketing campaigns.
- Monitor and analyze data to optimize campaigns to meet volume and ROI targets for product
- Report on progress and overall campaigns performance
- Operate seamlessly between being a business-savvy internal consultant and a highly technical business intelligence analyst.
- Collaborate with data analysts and product managers to develop insights and achieve the overall account objectives.
Eligibility
- BA/BS degree in a quantitative or business field, or equivalent practical experience.
- 5+ years of experience in performance marketing within the gaming or entertainment industry.
- Exceptional quantitative skills and experience (SQL, Excel, Tableau, or similar database/analysis tools)
- Experience in user acquisition models for mobile and social games (CPI, CPA, CPC)
- Experience in running A/B tests and deriving at actionable recommendations.
- Capable of devising cutting-edge marketing strategies backed up by the insightful market and player analysis.
- Experience managing and optimizing marketing campaigns directly (Not through an agency) with remote global marketing teams and know the challenges of regional marketing.
- Effective verbal and written communication skills, and ability to present complicated data findings in a clear and compelling manner.
- Fluent in Korean and English.
Preferred Qualifications
- A passion for gaming and a PUBG fan
- Experience in global performance marketing in North America/Europe regions
- Experience in global social/media platform (facebook, google, youtube etc.) performance marketing
- Experience in working as an project manager in performance marketing agency