Playwing is a Game Developer and Publisher focused on multiplayer, crossplatform and crossplay game.
Right now, we’re currently looking for an User Acquisition Manager, based in Madrid.
We're looking for a new teammate in our multicultural company (people from many different countries), and give you the opportunity to be part of a fascinating journey. We're looking for a passionate expert who owns paid user acquisition at our company.
How Do You Fit In?
As the User Acquisition Manager, you would drive advertising campaigns across Display, Video, Affiliate, APP.
An ideal candidate for this role would possess strong quantitative skills and an analytical mindset and relentless drive to optimize online marketing campaigns for maximum efficiency and effectiveness.
You will be operating on both a strategic and tactical level, covering all aspects of digital advertising – including campaign management, optimization, creative testing, and analytics.
Responsibilities:
- Managing, creating, and delivering campaigns across all digital channels (Display, Native and Pop Up).
- Goals based on these kpi’s: subscribers, roi and cpa.
- Analyzing data to optimize campaign performance.
- Campaign bid management.
- Developing and maintaining strong relationships with external and internal partners. You will also need to communicate the project status throughout the campaign delivery process, including results, recommended changes to campaign strategy, etc.
- Identify and test opportunities with new partners and channels
- Multiple tests across various media types. (creatives concepts, messaging..)
- Work with various teams (internal and external) regarding the review and final approval of creative, digital media delivery, tracking and measurement ensuring compliance to program objectives.
Required Skills:
- Bachelor’s degree in ADE, Economics, Marketing or similar
- Minimum 1 year of digital marketing experience required
- Highly analytical in nature
- Advanced Excel and analytical skills are critical
- Advanced project management skills required
- Audience segmentation experience preferred
- Flexible, organized, open to feedback with excellent follow-through skills
- Ability to deliver on promises and meet deadlines. Balance a sense of urgency with calm and confidence.
- Work effectively as part of a team and independently with a can-do attitude
- Strong written and oral English communication skills; engaged listening skills
- Strong problem-solving and decision-making ability
What you'll find:
- A young great work environment.
- A competitive salary
- Telework on Monday and Fridays.
- Multicultural, friendly and talented team. Learn with the best!
- Monthly team building activities
- Fresh fruit and snacks every day
