Welcome to Pinnacle, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experience!
Established in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.
Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle!
Apply and join our team today!
Job Title: Esports Marketing Assistant
Direct Report: Global Esports Partnership Manager
Work Location(s): Malta (Hybrid) or Asia (Remote)
Job Purpose:
The Esports Marketing Assistant will be responsible for working with cross-functional marketing teams within Pinnacle (affiliate, content, social media, partnerships, etc.).
The overall objective of this role is to ensure that each department has the necessary needs and requirements and to assist with the day-to-day needs and requirements of marketing campaigns, ensuring that each campaign has creatives, copy, and results delivered in a timey manner.
The Esports Marketing Assistant will work alongside the cross functional teams in-order to facilitate their needs, you will act as an initial point of contact related to Esports marketing enquires and will have the opportunity to work independently to lead and provide input on marketing activities.
Essential Job Functions / Main Duties & Responsibilities:
Primarily work with the Esports marketing team to create, maintain and measure Esports related content and campaign, supporting cross-functional (namely Central Marketing) when necessary.
Support the creation of brand and marketing assets by briefing in requirements internal and external stakeholders, including Creative Services, Designers, and external agencies.
Create, monitor, develop and report on marketing campaigns through Google Analytics, inhouse reporting tools, and teams.
Conduct market research, utilising Pinnacle’s internal and external properties to understand customer trends from our marketing campaigns.
Analyse competitors and use your knowledge of the Esports industry, communities, and fans to ensure that we continuously meet and exceed consumer expectations.
Uploading and management of content to the company website.
Initial point of contact for enquires related to Esports campaigns and marketing.
Provide feedback when required on Pinnacle’s Esports marketing properties (such as, marketing material, and Esports hub)
Knowledge & Experience:
1 – 2 years’ experience in iGaming, marketing, communications, and campaign management.
Experience using a CMS (Content Management System).
Experience briefing requirements to internal and external stakeholders.
Experience using the Adobe Creative Cloud suite is preferred.
Excellent attention to detail – grammatical, proofreading and across creatives.
Strong communication skills – able to clearly feedback any potential issues
Analytical – able to pick up certain trends in data and present those trends to a wider audience.
Skills:
Excellent communication and negotiation skills.
Excellent interpersonal and relationship-building skills.
Initiative-taking with the ability to anticipate what needs to be done.
Strong diligence and willingness to roll up sleeves.
Ability to think analytically with a strategic mindset.
Strong presentation skills and an ability to convey strategic plans across various levels of an organisation.
Confident enough to contribute ideas, flexible in outlook and able to pick up new skills and concepts quickly.
Experience in representing a well-established global brand.
Ability to adapt to an ever-changing industry and business.
