VP, Marketing for a newly formed holding company that will own the sports and entertainment assets of Washington, DC based entrepreneur Mark Ein including the Citi Open Tennis Tournament, a combined WTA International and ATP 500 professional tennis tournament, the Washington Kastles of World Team Tennis (WTT), the winningest team in WTT history, the Washington Justice, the newly-launched esports team representing Washington, DC, in the Overwatch League, and the Washington City Paper. The mission of our organization is to unite and inspire our region, bring together great communities of sports fans in the Washington area and around the globe, and build an iconic portfolio of sports and entertainment brands.
The position will be accountable for all marketing activities and staff across the company (e.g., PR, social media, graphics design, merchandise), will lead planning and execution of all marketing efforts, directly lead creative process for key marketing moments, and be accountable for all marketing budget and spend.
Desired Experience
10+ years’ experience in marketing, including deep experience in digital marketing platforms, channels, and audiences. Must be highly organized with strong project management skills and impeccable attention to detail to ensure delivery at the highest quality. Must have deep network of marketing contacts and potential talent across all parts of the marketing value chain. Must have proven ability to build brands, as well as drive specific performance marketing objectives (e.g., uplift in sales of tickets and merchandise). Familiarity with sports and/or esports business required.
Responsibilities
The key responsibilities across all three sports properties include:
- Lead and be accountable for all marketing activities and staff across all sports, esports, and media business unit.
- Build out and lead a team to deliver full range of marketing capabilities across the organization, to include at a minimum:
- Overall brand and performance marketing strategy and execution
- Graphics/content production
- Copywriting (e.g., summaries of tennis matches)
- Social media
- Public relations
- Merchandise and promotional giveaways
- Define and drive the overall comprehensive marketing strategy for each business.
- Define and drive the brand and performance marketing plans for each business; work with business leadership to drive key business objectives (e.g., ticket sales and merchandise)
- Be accountable for the design, development, and finalization of all marketing content across the organization, ensuring impeccable quality.
- Provide creative leadership for key marketing activities (e.g., brand launches, major marketing campaigns, etc.).
- “Roll up sleeves” and get directly involved in creative process for all marketing materials (video, posters, print ads, social ads, etc.).
- Be accountable for overall marketing budgets, including managing internal and external creative resources to achieve marketing objectives.
- Manage, measure, and optimize mix of traditional and digital media buys across businesses.
- Other duties as assigned by the executive management of the Company.
Position is full-time, year-round. Significant weekend and evening hours will also be required, including attendance at some/all Citi Open, Washington Kastles, Washington Justice and Washington City Paper games/matches/events. Compensation is dependent on experience and will be negotiated on a case-by-case basis. A standard benefits package and paid vacation time will be part of the compensation.
We accept and review applications on a rolling basis. Applications will be reviewed and decided upon as they are received. No phone calls please. EOE.
