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The AR/VR Category Business Manager is responsible for all business related activities within the assigned product category. They will craft category business plans, go-to-market strategies, positioning, and channel activation plans for specific category business units of Facebook's AR/VR division. For products that are in-market the Category Business Managers will establish and run a rhythm of business with cross-functional stakeholders and align cross-functional Key Objectives and Results.

Develop and partner with Product Management and Product Marketing stakeholders on the strategy for launching and sustaining AR/VR products and services across channels (retail, first party webstore and enterprise) by being the partner through the product development process
Drive and deliver go-to-market timelines and sales org deliverables as part of the product development process for assigned categories
Partner with sales and demand planners to provide early estimate forecasting and revenue for the category business and category product lines
Drive agreement on key channel objectives and strategies for the category and products with Product Marketing Management and Channel Account teams, globally
Communicate key issues and opportunities to cross-functional core product groups to influence overall platform strategy, pricing, packaging and product decisions in the category
Maintain a strong knowledge and awareness of the category industry and competitive trends
Establish category goals for the half and socialize those goals cross functionally for organizational buy in toward achievement
Work with Launch Management to programatize and ramp GTM for new inbound product launches. Connecting and coordinating launches across key channels and markets
Be the distribution expert for key initiatives and respective products in the channel and evangelize key takeaways with the product groups and cross-functional teams
Provides strategic category & marketing plans and deliver integrated sales pitch decks and new item launch materials for use by the key account managers and Category Performance Managers
Deliver monthly Category updates to the core sales team inclusive of NPI status, category insights and cross-functional alignments
Compiles and delivers feedback to marketing and product management
Manages YOY growth and market share metrics
Travel requirements: 30%
Bachelor’s degree
7+ years of experience in Category Management, Product Management, Product Marketing, Finance and Analytics or some relevant combination
Demonstrated understanding of channel environment, consumer, and overall marketplace dynamics impacting the AR/VR/Smart screen categories
Knowledge in online motions and consumer purchase habits by account and product
Communicator, with presentation skills and experience presenting to leadership from internal and external organizations
Advanced skill with either Google Sheets and Slides or Excel and PowerPoint
Master’s degree/MBA
Experience with P&L management of $200 million and annual business(es), with at least 3 years of direct P&L accountability/management experience
Experience adapting and supporting the organization through times of change
An entrepreneurial mindset
Experience influencing without authority
Experience precisely and proficiently conducting business and data analyses with data driven recommendations for improvements and advancements
Experience building various levels of strong ongoing customer and organizational relationships
Experience understanding, translating and mapping strategic business and competitive priorities into analysis and deliver insights
Exceptional problem solving, project and program management skills
Values collaboration and experience communicating across varied stakeholders and influence without authority
Experience dealing with ambiguity, navigating through uncertain situations and quickly adapting to change

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process