ESXL is the parent company of New York Excelsior (NYXL) - New York’s franchise in Activision Blizzard’s Overwatch League. Building upon a successful inaugural season with the league’s best record, MVP, and a roster stacked with all-stars, we’re evolving ESXL into a broader, multi-team organization that will define the identity of New York esports.
We’re looking to add a Creative Director with expertise in digital & social video to join a talented team of gaming, digital media, apparel, events, and tech veterans in our New York City office. If this is you and you're excited about the prospect of building a powerhouse New York esports brand, let's talk. Here's a snapshot of this role:
Responsibilities:
- Develop and own the strategy for content creation across all digital channels -- Twitter, YouTube, Instagram, Twitch, Discord, Reddit, website and app.
- Build out our internal team ( producers, copywriters, graphic designers, photographers, etc.) who will execute and carry out your creative vision
- Ensure our look, feel, tone, personality and values are reflected in and reinforced by our content
- Work closely with our audience development, digital product, event production, and consumer products teams, as well as agency partners, to drive audience growth
- Collaborate with our partnerships teams to conceive and execute sponsorable, scalable, multi-platform initiatives that deliver upon the goals of our brand partners
- Oversee external content and agency relationships
Requirements:
- You are a visionary, and someone who is looking towards the future in whatever you do
- A strong POV on how brands should reach and communicate with modern day consumers, both online and off.
- 7-10 years of experience in creative agency services or online media/publishing
- Extensive knowledge of how digital video exists and evolves in the social and digital landscape
- A natural storyteller with strong visual skills
- A passion for premium digital content
- Experience working with brands and selling ideas that address their needs; not a creative purist.
- Experience building and running a multi-channel content team
- Must have an ability to work independently in an entrepreneurial work environment.
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NYXL is committed to inclusion and creating an environment mutual respect for all applicants and team members. Discrimination will not be tolerated. Decisions will be based on merit, competence, performance, and business needs. This applies to all aspects of employment, including hiring, promotion, discipline, discharge, time off, and compensation.
