Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Performs usability research projects from start to finish and communicates findings with key stakeholders with actionable recommendations that tangibly improve the customer experience on and microsites.

  • Partners with UX Principal to define the long-term vision for user experience in Nintendo’s online universe, and evangelize the vision with web production, development, and creative design teams

  • Provides highly detailed UX artifacts (flows, wireframes, prototypes, specs, and related documentation) through a holistic lens of usability, research, customer feedback, site analytics, strategic importance, and business goals.

  • Critiques others’ creative work, offering direction for improving quality, consistency, or strategy

  • Drives innovation by closely watching industry trends, advocating industry standards that fit Nintendo’s use case, championing user-centric design principles, and pioneering innovative techniques and solutions.


  • Minimum of 3-5 years of experience as a user experience, researcher or designer for the web

  • Understanding of information architecture, web accessibility, UI, interaction and visual design best practices, limitations and constraints of front-end presentation principals and browser limitations.

  • Ability to create wireframes and clickable prototypes with a variety of design and prototyping tools such as Figma, Adobe XD, Sketch, etc.

  • Experience conducting independent research into usability such as usability test, card sorting, personas, tree stumps, etc.

  • Demonstrated experience creating user-centered design solutions, information architecture, wireframes, etc.

  • Understanding of the capabilities of CSS3, HTML5, and JavaScript.

  • Excellent communication, presentation, and analytical skills

  • Familiarity with design systems and branding guidelines.

  • Undergraduate degree in a related field or equivalent