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Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES

  • Effectively and efficiently supports product launch campaigns and Nintendo brand overall on each social media network, including a well-articulated approach for growing engagement with consumers and conversation

  • Provides occasional administrative support for team operations by owning internal meetings, setting up calls, drafting and routing calendars and project schedules.

  • Daily monitoring of social channels

  • Supports analyst and specialists with ad-hoc report preparation

  • Assists with YouTube video uploads for program team while maintaining relationships with any external partners

  • Prepares reports and presentations on social media and influencer marketing activities. May be required to present reports and presentations to senior leaders, executive management team and headquarters

  • Partners with Nintendo’s internal teams to align on content marketing, social execution and creative development, product messaging and promotions. Work internationally, cross-departmentally and across agency partners to explore and identify ways of leveraging social media to drive awareness, advocacy and purchase intent for the brand and products

  • Serves as a social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics

  • Maintains NOA social media management standards, policies and rules of engagement

  • Other duties as assigned

SUMMARY OF REQUIREMENTS

  • 1-3 years of public relations and/or consumer marketing experience, including social media, influencer marketing or marketing

  • Knowledge of strategic social media, influencer marketing and public relations practices

  • Intermediate understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook, Twitter, and other emerging platforms – both as a marketer and as a user

  • Experience supporting event planning and management

  • Experience rapidly growing and fostering an audience or community

  • Knowledge of social media listening and reporting tools like Sprinklr, Sysomos, Radian 6, Crimson Hexagon, and Bottlenose are a plus but not required.

  • Exceptional project management skills and attention to detail

  • Strong writing, editing and communications skills

  • Demonstrated writing and identification of quality social media content

  • Cross-discipline marketing experience: PR, Advertising, CRM, Retail, Social etc.

  • Strong technical background with advanced computer skills. Knowledge of HTML is a plus

  • General understanding of CSS and HTML

  • Knowledge of graphic design best practices, principles and software preferred

  • Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred

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