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The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

  • Day to day oversight over Nintendo’s Influencer Marketing program, preparing and deploying high level strategies for engaging with Content Creators to bring Nintendo products and initiatives to life while managing and executing tactics and providing direction to other team members

  • Manages, implements and/or oversees key activities related to product launches and other social media activities, working independently and with other marketing and Communications teams

  • In addition to leadership of the Influencer Marketing programs, supports the Strategic Communications team’s work in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences

  • Guides team to ensure that all initiatives are aligned with Nintendo strategic priorities

  • Partners with and provides ongoing updates to Strategic Communications team leadership to ensure that Influencer Relations initiatives are aligned with overall team objectives and priorities

  • Manages external partners and agencies involved in executing short- and long-term campaigns

  • Prepares overarching short- and long-term goals for all Influencer Relations programs, defining and tracking ongoing quantitative and qualitative results

  • Proactively prepares and distributes reports on the latest Influencer Relations opportunities, succinctly and clearly summarizing key viewpoints for a wide range of internal stakeholders. Supports and integrates data into ongoing Strategic Communications team dashboard.

  • Drafts and/or edits various materials, including strategic campaign plans, social copy; also coordinates collection and distribution of relevant game assets

  • Maintains tight communications with other marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized

  • Prepares reports and presentations on social media marketing activities. May be required to present reports and presentations to senior leaders, executive management team and global headquarters.

  • Prepares quarterly trend reports summarizing key changes in the spaces of content creators and content creation, highlighting any adjustments or recommendations to our approach

  • Communicates on an ongoing basis with global headquarters and subsidiaries for program execution, meetings and to share best practices

  • Acts as a leader within the Strategic Communications organization, ensuring clear team understanding of core Nintendo values, business priorities and processes

  • Works in collaboration with counterpart leads/managers in Social Media Marketing. Ongoing contact with social platform holders to manage relationships, maximize rollout of new functionality and ensure ongoing optimization of our channels.

  • Oversees direct reports within the Social Media and Strategic Communications team

  • As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required

  • Backs up Strategic Communications team members as needed

SUMMARY OF REQUIREMENTS:

  • Minimum of eight years related experience in communications, public relations, influencer marketing or social media

  • Knowledge of best practices within digital marketing, influencer relations, and online video

  • Experience managing budgets

  • Experience managing direct reports required

  • Strong writing and editing skills

  • Experience creating still and video assets preferred

  • Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred

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