The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas.
** This is a CONTRACT position
DESCRIPTION OF DUTIES:
Proactively engage with licensed video game accessory partners to develop and refine go-to-marketing plan for key products
Work with our Nintendo first-party marketing/sales team to identify new co-marketing opportunities
Coordinate execution of partner co-marketing programs, including unboxing videos, photo shoots, retail displays, etc.
Engage with Nintendo marketing team members for marketing plan, strategy, tactic development and approval
Organize and streamline communication between accessory partners and Nintendo teams
Track and document partner marketing programs including key KPIs, such as impressions, social media engagements, etc.
Develop hardware/software/licensed accessory co-promotions in conjunction with Nintendo retail marketing
Attend partner and internal meetings multiple times weekly, documenting decisions, notes, using internal tools
SUMMARY OR REQUIREMENTS:
General knowledge of marketing activities and principles
Experience in the video game/video game accessory and/or licensed product business a strong plus
Ability to build relationships and trust across companies, teams, and individuals through clear and diplomatic communications.
Ability to understand, balance, and prioritize the needs of multiple parties.
Ability to collaborate with the partner and with the team to resolve complex issues through patience, empathy, and general positivity.
Understanding (or willingness to learn) of partner-led products and associated responsibilities and ability to adapt approach accordingly.