Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Manages NOA’s marketing strategy integrated across all product lines, including HW systems, software titles, digital content, digital services, accessories, etc.

  • Recommends strategic direction extracted from analyses of data and ambiguous information

  • Contributes to agenda for cross-departmental leadership strategy meetings

  • Serves as a center of expertise for marketing strategy at NOA, and advises on improvement and integration opportunities

  • Works with key stakeholders cross-functionally and cross-departmentally to drive development of marketing plans to meet NOA business goals and objectives

  • Drives strategy alignment and develops and implements integrated marketing plans by collaborating with cross-functional campaign teams

  • When needed, serves as an Activation Lead (Project Manager for launch activities) or participates as an integral member of Activation Teams

  • Leads and contributes to the marketing PDCA/optimization process including quick-cycle hypothesis articulation, and develops resulting action plans

  • Helps to track campaign budgets, marketing ROI and sales performance

  • Prepares presentations and dashboards summarizing strategy, actions, performance and recommendations to executive management

  • Engages in marketing innovation trials and consumer-driven business opportunity exploration/business case development

  • Coaches and mentors peers


  • Minimum of six years of relevant Marketing experience

  • Ability to analyze and clearly define marketing and consumer opportunities

  • Experience leading and influencing teams, ensuring alignment and integration

  • Possesses strong analytical skills and ability to think strategically

  • Independent project management experience; proven ability to lead a team of diverse individuals and ability to influence senior leadership and non-direct reports

  • Strong presentation skills

  • Strong Microsoft Office proficiency, including Word, Excel and PowerPoint

  • Video Game industry experience a plus

  • Undergraduate degree in Marketing, Business, Communications or a related field

  • MBA preferred