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Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

  • Serves as cross-functional campaign lead, collaborating with internal and external partners, including Legal, publisher relations, web production, eCommerce and product development groups.

  • Partners with Manager and advertising team in leading the development of campaign strategies and recommendations for seasonal, quarterly and launch-related advertising campaigns across digital channels.

  • Map out targeting strategies leveraging available data to serve relevant ads to the right customers on the right channels.

  • Oversees agency partners in the development and execution of paid media and creative strategies for digital products and service campaigns.

  • Facilitates the advertising creative process, including creative brief, concept development, creative review and internal approval processes.

  • Manages production of creative, including budgets and timelines.

  • Manages agency media planning and buying for campaigns, including partnerships, custom programs and data/retargeting initiatives.

  • Ensures that campaigns are running and delivering as planned.

  • Reviews and analyzes data from various sources and provides key insights to determine real-time improvements and overall effectiveness of campaigns.

  • Ensures the quality of deliverables conforms to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing strategy, etc.).

  • Tracks campaign budgets, marketing ROI and sales performance.

  • Prepares presentations summarizing campaign strategy, creative, key performance metrics and actionable findings and presents to executive management as needed.

  • Acts as back-up for manager, as needed, in various cross-functional team meetings.

SUMMARY OF REQUIREMENTS

  • Five or more years of relevant Marketing experience

  • Experience with programmatic display, paid social, and video advertising.

  • Experience managing paid media creative process for video and static ads.

  • Experience with third party online ad serving solutions (DoubleClick for Advertisers, Sizmek, etc.)

  • Strong Microsoft Office proficiency, including Excel and PowerPoint

  • Strong understanding of standard analytics tools and packages, such as Google Analytics or Adobe Marketing Suite/Omniture

  • Vendor management

  • Proofing and editing skills

  • Experience in coordinating marketing assets and approvals

  • Video Games industry experience a plus

  • A passion for everything digital, with an active interest and understanding of online advertising industry trends

  • Undergraduate degree in Marketing, Advertising, Communications or a related field, or equivalent

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