The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Develops a holistic and strategic marketing approach to Nintendo Account efforts through My Nintendo and Nintendo Switch Online in Nintendo of America (NOA) region by designing engaging sustainable programs , tracking new account registrations and churns, monitoring active account usage, and driving account activation programs

  • Manage Nintendo Switch Online subscription business and operations by partnering with Sales, Marketing, Communications, Strategic Initiatives, and Treehouse to develop plans to acquire Nintendo Switch Online Members, reduce churn, and drive win-back of lapse subscribers

  • Collaborates with global business partners (e.g., Nintendo Company Limited (NCL), Nintendo of Europe (NOE)) to support common projects and leverage best practices to increase Nintendo Account and My Nintendo members and enhance the user experience of both programs

  • Provides strategic support to executive leadership team by presenting recommendations, informing roadmap and driving strategic alignment across the company

  • Re-evaluates current loyalty and CRM program benefits, making recommendations for enhancement and innovation to global business partners and developers

  • Develops marketing budget to optimize results of growing membership and increase member engagements. Assumes full responsibility for assuring the team meets and exceeds campaign and project objectives on time and within budget

  • Develops, refines, and partners with other stakeholders in the Sales, Marketing, and Communications Division to execute new and innovative Nintendo Account, My Nintendo, and Nintendo Switch Online membership programs.


  • Ten plus years of related experience in loyalty, membership, and/or subscription-based products

  • Seven plus years of leadership experience

  • Undergraduate degree required; MBA degree preferred.

  • Project Management education preferred