# Overseas KOL/Influencer Operations Specialist \(Singapore\)

## Details

- **Company:** [NetEase Games](https://hitmarker.net/companies/netease-games.md)
- **Location:** Singapore
- **Contract type:** Full Time
- **Level:** Junior \(1–2 years\)
- **Tags:** Marketing, Social Media, Community Management, Recruitment
- **Posted:** 2026-07-24
- **Apply:** [View and apply on Hitmarker](https://hitmarker.net/jobs/netease-games-overseas-kol-influencer-operations-specialist-singapore-4288998)

## Description

**Job Description / Responsibilities:**1. **Lead and execute overseas influencer marketing initiatives (KOL/KOC).** You will be responsible for sourcing, recruiting, and managing creators on key global platforms to achieve user growth and engagement targets.
2. **Build and nurture a thriving creator ecosystem.** Develop and launch creator incentive programs based on gaming trends and hot topics. Formulate tailored content marketing strategies for different game genres to foster a vibrant UGC (User-Generated Content) community.
3. **Adopt a product-driven approach to scale operations.** Utilize internal and external tools to develop systematic, scalable strategies for managing and activating large groups of KOCs (Key Opinion Consumers).
4. **Manage creator relationships and feedback loops.** Oversee the day-to-day communication with creators, serving as the key point of contact. Establish and maintain effective feedback channels between the creator community and the product/development teams.
5. **Conduct market intelligence and strategy iteration.** Continuously monitor industry trends, competitor activities, and viral content. Analyze this data to identify emerging opportunities and iterate on marketing strategies to maintain a competitive edge.

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**Job Requirements / Qualifications:**1. Bachelor's degree or higher. A minimum of 1 year of experience in user operations, community management, or overseas creator/influencer management is highly preferred.
2. Possess strong logical thinking, a results-driven mindset, and excellent execution skills. Proficient in data analysis, with strong communication and interpersonal skills.
3. A genuine passion for gaming and/or the broader entertainment industry. Being a seasoned gamer, particularly with experience in global gaming communities, is a significant plus. Familiarity with ACG (Anime, Comics, Games) culture is highly desirable.
4. **Professional working proficiency in both English and Mandarin Chinese** is required to liaise effectively with internal and external stakeholders across different regions.
5. Deeply familiar with major global social media and community platforms such as **Discord, YouTube, Twitter/X, TikTok,** etc.