# Influencer Marketing Manager \(Global Growth\)

## Details

- **Company:** [NetEase Games](https://hitmarker.net/companies/netease-games.md)
- **Location:** Singapore
- **Contract type:** Full Time
- **Level:** Intermediate \(2–5 years\)
- **Tags:** Marketing, Business Development, Operations, Talent
- **Posted:** 2026-07-24
- **Apply:** [View and apply on Hitmarker](https://hitmarker.net/jobs/netease-games-influencer-marketing-manager-global-growth-4289008)

## Description

### **Job Description**

1. **Strategy & Execution:** Responsible for the growth and operation of our overseas influencer/creator network. Develop and execute creator collaboration strategies aligned with our goals for user growth, GMV, ROI, and brand awareness.
2. **Talent Pool Management:** Build and maintain a robust pool of overseas creator resources. Continuously expand our network by recruiting gaming, general entertainment, and community-focused influencers/creators (KOLs/KOCs) from platforms like TikTok, YouTube, Instagram, X, Discord, and Twitch.
3. **Campaign & Conversion:** Plan and launch impactful marketing initiatives by integrating platform business objectives, gaming trends, and regional market insights. These initiatives include KOL campaigns, micro-influencer missions, CPS/affiliate programs, and community engagement projects to drive content creation, generate sales leads, and improve conversion rates.
4. **Team & Process Management:** Oversee the daily management of the overseas team, including goal setting and breakdown, performance tracking, efficiency management, training, and post-project reviews. Establish and refine team processes, including SOPs for influencer outreach, data dashboards, creator databases, and lead management systems to enhance overall team efficiency and partnership success.
5. **Cross-functional Collaboration:** Work closely with internal teams in China, including Growth, Merchandising, Design, Product, and Business Development, to ensure seamless integration of influencer collaborations with platform events, product features, and promotional campaigns.

### **Job Requirements**

1. Bachelor's degree or above, with a minimum of 3 years of experience in overseas influencer marketing, creator marketing, affiliate marketing, or a related growth marketing role. Experience in team management or as a project owner is a plus.
2. Deep understanding of the creator ecosystems on mainstream social media platforms such as TikTok, YouTube, Instagram, X, Discord, and Twitch. Experience or a strong network in the US and/or European markets is highly preferred.
3. Professional working proficiency in English is required, with excellent cross-cultural communication skills. Proficiency in Mandarin is a significant plus for effective collaboration with our teams in China.
4. A genuine passion for gaming or general entertainment products. We highly value candidates who are avid gamers, active members of online gaming communities, or enthusiasts of ACG (Anime, Comics, Games) culture.