Description
Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.
Based at our at NaturalMotion Games studio in London, renowned for making games that wow people. In 2018 & 2019, NaturalMotion Studios were named one of the Best Places to Work in the UK games industry by gamesindustry.biz.
Come join us, thrive, take risks and dream big to craft the future of the fastest growing gaming platform – mobile.
Job Purpose
As the Lead Product Marketing Manager, you will head up the marketing team for the NaturalMotion Star Wars franchise and lead the launch of our first title, a AAA-quality Star Wars shooter for mobile platforms.
You’ll be responsible for identifying the game’s target market, developing the brand positioning and delivering the go-to-market plan for the upcoming launch of our Star Wars title and its future content releases thereafter.
You’ll partner with consumer insights and the game team to influence the product strategy and roadmap, ensuring the game satisfies consumer needs and business objectives.
Key Roles & Responsibilities
- Development of strategies, plans and leading the execution of integrated marketing plans for our Star Wars titles
- Analyze performance of all marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance
- Identify value propositions and key messages that bond the right players to our games
- Partner with LucasFilm on approvals and co-marketing opportunities
- Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers
- Be a “marketing ambassador” between the central marketing teams and game teams
- Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, marketing creative, lifecycle, paid acquisition, social and app store optimization
- Work closely with the game development teams and studio leadership to define feature development and the messaging and marketing of all key features
- Lead a marketing team focused on the following channels: Social, Email marketing, Notification optimization, Video and art production and product marketing.
Skills & Experience
- Shown experience in free-to-play game marketing with a strong background of success and results across multiple game projects
- Experience of launching blockbuster titles and working on live games as a service
- Understanding of free-to-play acquisition, retention and monetization key product indicators
- Strong influencing skills; effective cross-functional driver
- Outstanding written and oral communication skills
- Ability to be flexible on a day to day basis with task priority
- People management experience
- Passion for video games is essential
- An affection for the Star Wars brand
What do we offer?
- Competitive salary, discretionary annual bonus scheme and Zynga stock allowance.
- Create next-gen games that will be played and loved by millions of players around the world.
- Work in a family-friendly, collaborative team that invests in your development and growth on-the-job.
- A diverse team of friendly, fun and supportive co-workers.
- Flexible working hours & crunch-free working culture.
- Communal music and laid-back atmosphere.
- Summer/Christmas parties and Happy Hour in the studio each Friday.
- 25 days holiday plus Christmas shutdown and public holiday.
- Private medical care and healthcare cash plan.
- Life insurance and critical illness insurance.
- 6 months fully paid maternity leave or 3 months fully paid paternity leave.
- Annual rail season ticket loan and cycle to work scheme.
- Well stocked office kitchen and free Monday studio lunch.
NaturalMotion is an equal opportunity employer. Employment decisions are made without regard to race, national origin, ancestry, sex, gender identity or expression, sexual orientation, age, religion, pregnancy, marital status or veteran status.
