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ModSquad, Inc.

Senior Community Associate - Gaming

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ModSquad, Inc.
🇺🇸 Bellevue, WA

Job Summary:

This role will serve as an ambassador to our community, working closely with game studios and property stakeholders, and using various tools to create communication and feedback pathways both to and from our players and fans. The role will coordinate cross-departmentally (Marketing, Public Relations, Product Development, Ecommerce, and Customer Service) to support organizational and promotional goals, providing thought leadership and a strategic point of view to ensure community engagement and social media initiatives are integrated into the company’s broad marketing strategy. Being the product expert, the Sr. Community Associate will understand the desires and concerns of our community, predicting and reacting appropriately to trends as they appear within our community.

Hours:

9 am to 5 pm PST

40 hours per week

Salary:

To be discussed at interview phase

The successful candidate should expect to relocate to Bellevue, Washington early 2022.

What You'll Do:

  • Manage and grow Company’s official forum presence, including the creation and implementation of engagement opportunities and the daily interaction and guidance for forum moderation teams
  • Create and execute on a social media marketing and live operations editorial calendar, seeking approval where appropriate and determining opportunities for engagement and delight within our audience
  • Track, gauge and report on fan sentiment and reaction within owned and organic communities, anticipating trending concerns and communicating effective feedback to the development teams
  • Be the product expert, working in close collaboration with development teams to understand mechanics, features and live operations calendar
  • Maintain an analytics-driven mindset, with the goal of adjusting and pivoting content strategies to best suit the target audiences
  • Collaborate with both Public Relations and Customer Service teams on tracking player issues to determine scale and escalation priority
  • Know and understand the lifecycle of a product and maintaining the appropriate tone and content for that stage of the product
  • Assist in the creation of what a healthy community landscape looks like for the business

What We Are Looking For:

  • 2 years of proven experience with brand communications, community management, forum moderation, gaming ecosystems, and social marketing for video games and/or mobile games
  • Knowledge of trading card games
  • Has worked with launching games
  • Ability to understand the bridge between shared physical and digital communities space
  • In-depth knowledge and understanding of social media platforms (Twitter, Reddit, YouTube, Instagram, Tumblr, Snapchat, Facebook, etc.) and how they can be leveraged to achieve business goals
  • Understand the “always on” nature of social media and community management with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety and timeliness of messaging
  • Proven expertise in developing compelling social media campaigns and effective content strategies to drive community enthusiasm and engagement
  • Experience creating, implementing, measuring, and reporting on campaign and content performance
  • Expert on how to strategically recommend the best mix of marketing channels for a campaign to efficiently target high value demographics
  • Understanding of livestreaming best practices, including live moderation and recognition of trending topics and content
  • Avid player and fan, with knowledgeable and deep expertise in the franchise is a huge plus
  • Knowledge of and experience with the online communities is a plus
  • Experience working within strict brand and/or legal guidelines is a plus
  • Experience working within a highly regulated industry is a plus
  • Experience in planning and executing on a product launch is a plus
  • Bachelor’s Degree in Marketing, Communications, Public Relations, or related field preferred

What to Expect:

  • We offer a professional, fun, and creative work environment. While we maintain a good balance between work and life, additional hours may be required at peak times or for specific initiatives. International or domestic travel may occur, anywhere from 10-20% of the time.
  • This is an international gaming company, a subsidiary of a company based in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Trading Card Game, the animated TV series, home entertainment, and the official website. The company was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world