We are Mobile Premier League (MPL), one of India’s largest esports and mobile gaming platforms. We have grown and scaled multifold over the last few years.

We hit 5 billion games played on MPL within a year of starting up and our current user base is over 80+ million. Some of our marquee investors include Sequoia Capital, Times Internet, and GoVentures. We currently have over 70 games on our platform, including major titles like FreeFire and World Cricket Championship. Multiple mainstream as well as Indie game developers are our partners. Creating and re-inventing has been a key practice here and at this point we require folks who can help us keep pace with the dynamic ecosystem we are all a part of.

Here's what you will do:

Bucketing user segments to build personalized communication approach for nurturing user engagement and retention through journey automation
Partner with Content writers in creating content that is relevant and personalized to the user journeys and ensure successful execution and tracking of the same
Evaluate the current user properties and events tracked in the user journey and identify additional properties and events to be tracked
Design monthly campaign calendar and communication strategy for different user segments basis insights derived from the various user surveys, customer service feedback report, business data, product rollout while keeping in mind the monthly targets, business seasonality and external factors
Prepare a detailed Campaign wise plan with budgets and projected ROI for each campaign and track the Campaign performance parameters and ensure ROI achievement
Weekly tracking of overall retention target vs actuals and plan for course of action to achieve and surpass overall monthly numbers
Evaluate the current Referral program to identify areas of improvements and make a plan of action for improvement in the Referral program
Evaluate performance and returns generated through various communication channels and mediums to make necessary changes in the communication channel mix
Identify new communication channels and plan deployment and success measurement parameters
Monitor overall retention targets, budget utilization vs returns on a weekly basis and plan necessary course correction wherever required
Explore all avenues possible to improve the user experience and achieve the overall role objective
Monitor key business parameters for the role and subordinates on daily basis for timely course correction

What are we looking for:

4-6 years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
Knowledge of tools such as Webengage and Clevertrap.
Experience of user retention and engagement strategies.
An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
Understanding of databases, SQL, Tableau etc is preferred
Ability to effectively communicate and manage relationships with external vendors and partners