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User Acquisition Manager

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🇨🇦 Montréal, QC

Since 2015, Mistplay has established itself as one of the new-age leaders in mobile advertising. We’re known best for creating the #1 Loyalty Program for mobile gamers with over 16 million users and counting. Our passion to innovate drives our growth across the industry with the constant development of new powerful ad tech tools, apps, and the recent launch of a publishing division for mobile games.

We’re proud of the accomplishments our teams have achieved so far and our goal is to keep climbing higher. The AppsFlyer Performance Index ranked Mistplay as the 5th best global media source on the IAP Index along with top ranks in retention and IAA categories. Mistplay has also been recognized by Singular as an industry leader for high ROI and low fraud.

Mobile marketing is constantly evolving and Mistplay is looking for the brightest minds around the world to join us as we pioneer the industry together!

The User Acquisition Manager plays a key role in the company's marketing operations. The position’s primary objective is to help grow the company’s user base by managing performance marketing campaigns across various third-party networks and social channels.

Operating within the UA Team at Mistplay, this role requires a mix of creativity, analytical thinking, and effective communication. The User Acquisition Manager must be able to manage advertising campaigns at scale while strategically optimizing performance to maintain profitability goals. The ideal candidate has experience with mobile marketing and/or digital marketing.

What You'll Be Doing:

  • Planning, managing, and executing user acquisition campaigns across various advertising channels
  • Analyzing data and optimizing campaigns based on LTV and ROAS evaluations
  • Monitoring and reporting campaign performance on a regular cadence to company stakeholders
  • Collaborating with the Design, Sales, Product, and Data teams to achieve unified company goals
  • Maintaining relationships with advertising partners to maximize campaign performance and improvements
  • Staying up to date on the latest user acquisition trends, shifts in market dynamics, and emerging platforms

What We're Looking For:

  • 1-3 years of experience in digital marketing and/or mobile user acquisition within the gaming industry
  • Undergraduate degree in marketing/finance or equivalent experience
  • Ability to make informed data-driven decisions based on performance insights
  • Ability to collaborate with our Design Team to help produce high performing ad creatives
  • Previous experience in working with SDK networks, DSPs, SSPs, Facebook, and Google. This can include ironSource, UnityAds, AdColony, TapJoy, Fyber, and others.
  • Motivated to learn new skills and work with new technologies
  • Outstanding communication skills – both written and spoken in English
  • Advanced knowledge of SQL and/or other programming experience
  • Experience advertising on social networks like TikTok, Snapchat, and Twitter
  • Familiarity with email marketing and push notification campaigns
  • Experience with Photoshop
  • Additional spoken and written languages!

We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.

Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

Think you have what it takes? We'd love to meet you!