Miniclip is looking for an Influencer Marketing Lead to join our Marketing team. This is a full-time position reporting to the Director of Performance Marketing.

WHAT WILL YOU DO?

This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with a team of marketing experts and have the following responsibilities:

Manage all aspects of influencer marketing across Miniclip’s game portfolio
Create comprehensive influencer campaign strategies, define campaign objectives and look after the execution of all campaign activities
Build a strong partnership strategy, developing various ideas on how Miniclip games can be promoted across multiple influencer channels
Report engagement results to stakeholders and make use of available data from research tools to identify opportunities across multiple social platforms to collaborate with relevant content creators
Find and work with influencers directly or via agencies, negotiate commercial terms for each influencer deal and be the point of contact for all further communication
Maintain strong relationships with influencers and agencies, ensuring that influencer collaborations can always support the creative production for User Acquisition campaigns
Establish influencer guidelines for each advertised game and define campaign briefings in alignment with the product vision, User Acquisition goals and game brand identity
Work closely with the Business Intelligence team to measure the success of influencer campaigns, including developing case studies that inform the business about key findings and impact on relevant KPIs
Ensure that influencer campaigns meet business objectives and benchmarks
Coordinate influencer-driven events with the community, product and CRM teams
Be responsible for a monthly six-figure marketing budget

The following skills are essential for the role:

You are a social media enthusiast who stays on top of viral trends and rising influencers across YouTube, Instagram, TikTok, Twitch, Snapchat and other social platforms
Experience working with content creators and social media management is a must
Deep understanding of social media platforms, their user behaviours and technical requirements
Excellent communication skills, written and verbal
Creativity and demonstrated experience in content creation and strategy
Exceptional analytical and data-driven thinker combined with a creative mind
Proven track record of working successfully on influencer marketing projects in previous roles
Good eye for finding suitable influencers based on different game genres
Negotiation skills are required
Strong understanding of brand safety and online reputation management
Experience working in PR is preferred
Proactive: a desire to suggest new content ideas and take the lead on projects, or explore opportunities
Passion for games and their design (desirable)
Familiarity with tracking tools for mobile advertising campaigns such as Adjust

WHAT WILL YOU LEARN?

This is an incredible opportunity for an enthusiastic, ambitious and proactive individual to become a leader in Influencer Marketing. You’ll be able to test new ideas to drive growth for the business and have an active, impactful role in Miniclip’s marketing team. We go the extra mile to make sure you receive a learning experience that fits your career goals. You will have ample opportunity to network with other department leaders and other professionals in the gaming industry.

Additional information:

You will be working in our fashionable, open plan Studio in London with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, with regular team building and social events. We understand that being tied to a desk all day is not fun and that’s why there is a games area, fridge with complimentary drinks, snacks and fruit for all staff.

We also have a fantastic benefits package which includes comprehensive medical cover, gym membership, sport activities, as mental health activities, local discount packs, language lessons and time-off for voluntary work.

About the company :

Miniclip is a global leader in digital games with a mission of unleashing the gamer in everyone. The Company develops, publishes, and distributes highly engaging games to an audience of over 200 million monthly active users across mobile, social and online platforms.

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and Agar.io™ have generated more than 2 billion downloads. As of April 2020, Miniclip has more than 60 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.

In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.

In the past two years, as part of their ambitious growth plans, Miniclip has been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) to the Miniclip Group.