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CRM Team Leader

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πŸ‡¬πŸ‡§ London

As a CRM Team Leader, you will have accurate attention to detail and be results oriented. You will be responsible for leading a team that is running CRM promotions and Lifecycle communications for the company’s major titles. Working closely with Producers you will help define the targets and priorities for internal promotions on the games composing the company’s portfolio. You will manage the coordination between different titles, the production of the necessary materials and the analysis of the campaigns, based on the business requirements, data and market research.

  • Lead a team of CRM professionals including recruitment, training and managing of a CRM team.
  • Create and manage marketing/promotional activities for the company’s main titles.
  • Experiment, test and analyse multiple campaigns across multiple channels including in-app messages, push notifications, app-to-user, email and Facebook.
  • Create CRM lifecycle communications across a number of channels for on-boarding, churn prevention and reactivation.
  • Oversee campaign production lifecycle and ensure quality and timely delivery of promotions.
  • Liaise closely with other involved teams such as promo art, promo dev and game design.
  • Regularly provide reports and analyses and present results to executives.
  • Use data-driven insights to enhance performance through targeting and segmentation.
  • Run A/B tests of different formats/concepts/offers.
  • Work closely with Community Team to ensure promotional messages are shared with our community members across social media.
  • Optimise user journeys and customer LTV.

The following skills are essential for the role:

  • In-depth knowledge of marketing communications.
  • Strong experience in Mobile CRM.
  • Team management and development experience.
  • In-depth understanding of games, game mechanics and game monetization.
  • Good knowledge of email marketing, push notifications and push notifications.
  • Familiarity with tracking tools and audience measurement tools.
  • Excellent communication skills, both written and verbal.
  • Proactive: a desire to suggest new content ideas and take the lead on projects, or explore opportunities.
  • Business savvy and effective communicator.
  • Analytical thinker.

The following skills are desirable for the role:

  • Usability experience is highly desired.
  • Past experience in global-based roles a plus.