Company Overview:
Mindfuture World is a full-service Esport Marketing agency which seeks talented Integrated Media Planner Buyer to join their highly successful media team.
Are you an experienced media planner/buyer, have you bought Google and Facebook? If you are experienced in the day to day set up and management of Facebook and Google buying we want to hear from you.
Working for some of the UK’s best-known brands and a heavy focus on start-ups and growing companies their main services are Paid Search, Paid Social, Affiliate Marketing and Lead Generation.
The integrated media planner buyer role is perfect for an experienced media buyer looking to take the next step into a more senior role.
The Role:
We’re looking for an Integrated Media Planner Buyer who can create effective digital marketing strategies. You will be responsible for building, presenting and delivering your plans from start to finish, with supporting explanation into untested media channels.
Always with a focus on the immediate needs and future growth of clients in mind. Your experience will be working across Direct Response campaigns, understanding the sensitivity of CPA’s/CPL’s etc and comfortable reassuring and explaining changes in performance to all stakeholders including C level.
Crucially, this role is NOT for someone who doesn’t like to get their hands dirty, this role is for someone who likes to see their projects through and knows intricate details of all the relevant platforms. The success of this role will be measured through client growth, retention, and channel expansion.
Key responsibilities:
The role requires a combination of analytical and creative skills, and a hunger to achieve the client’s performance goals.
- Produce strategies, plans and deliverables for new and existing clients, this could be a start up looking to grow or a new campaign for an established brand
- Identify the optimal buying platforms to meet campaign objectives
- Manage several campaigns daily, optimising click-thru rates, conversion rates, and bid management to achieve the advertiser KPI’s.
- Present performance to advertisers within weekly / biweekly or quarterly calls and meetings
- Keyword plans, creative audits, copy writing etc
- GA Analysis, dashboard management and data flows
Candidate Requirements:
- Minimum of 3 years knowledge and experience of running paid search activity in a direct response environment, working to CPA, CPL and CPI goals
- Knowledge and experience of running Facebook and Google activity in a direct response environment, working to CPA, CPL and CPI goals
- Minimum of two (2) years of integrated online media buying Adwords & Facebook (This is hands on work)
- Experience with planning, strategy, ideas and then implementing them
- GTM and Analytics
- Comfort working in a fast-paced, always-on, start-up environment
Benefits Offered:
- Competitive basic+bonuses
- 28 days Annual leave + Birthday off
Remote job available as well (Remote working currently and then a mix of work from home/office into 2021)
Job Details
Seniority Level
Associate
Industry
Marketing & Advertising
Employment Type
Full-time
Job Functions
Marketing
Sales
