Job Summary

The Part-Time eSports Marketing Coordinator is responsible for execution and implementation of marketing campaigns designed to support a team’s revenue goals. The position is also responsible for developing and acquiring sponsorships and partnerships for the team.

Duties & Responsibilities

• Acquires sponsorships and partnerships for the team
• Assists with negotiating sponsorships contracts
• Participates in marketing campaigns or advertisements
• Develops, plans and executes promotional campaigns which may include product giveaways
• Conducts market research
• Creates social media campaigns and manages team’s website
• Estimates the demand for services or products
• Develops print, billboard, and digital marketing campaigns as well as radio and television advertising spots
• Assists with overseeing publicity, branding, and in-game advertising
• Performs other duties as assigned

Minimum Requirements

• Bachelor’s Degree in a related field and three (3) years of experience in marketing and working in social media sports
• All degrees must be from a regionally accredited institution
• Knowledge and understanding of College organization, goaIs and objectives, policies and procedures
• Ability to analyze sports trends to develop strategies
• Possess strong communication skills
• Ability to work effectively with a team or department and communicate clearly throughout the advertising and marketing process
• Ability to generate imaginative and innovative ideas for campaigns and promotions
• Ability to choose which advertising or marketing strategy to pursue from a number of options
• Knowledge of agreements, drafting contracts with sponsors
• Ability to negotiate and reach business consensus on advertising contracts
• Knowledge of grant writing
• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff
• Ability to work a flexible schedule including evening and weekend assignments