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Metro Esports

Director of Marketing

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Metro Esports
πŸ‡ΊπŸ‡Έ Philadelphia, PA
$50,000 – $70,000 USD per year

Metro Esports is a state-of-the-art gaming and tech facility located in Warminster, just outside of Philadelphia. Staffed with top coaches, talented players, and STEM educators, we bring gaming, competitive esports, coding/tech education, and social media production into one space. Our mission? To help you meet and exceed your goalsβ€”whether it’s to go pro, build a career, or just have a good time.

Metro has an immediate opening for a Director of Marketing that is ambitious, energetic and has the desire to help others. This position will report directly to the VP or Marketing & Operations.

The Role:

This role is responsible for bringing our marketing strategies to life through tech education, esports partnerships, and marketing. The position is responsible for driving our marketing strategies as well as partnering with the Global Commercial Organization to develop a comprehensive plan including driving demand, growing market share, and executing successful plans built on insights, data, analytics, marketing expertise, and innovation. This person should also inspire the Marketing team, Sales and Channel Partners with their marketing approach and strategic vision, leveraging a consumer-centric mindset, and insights-driven plans to achieve revenue targets.

The position will be based in Philadelphia, PA. Working from home is okay, but the ability to visit the office in person for meetings and events is a must.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These are the behaviors you’ll need for success at Metro Esports. In this role you will:

  • Inspire category and cross-functional teams, ensure alignment on objectives and a positive team environment
  • Drive category marketing innovation and create and bring to life Brand, Category, and multi-channel marketing strategies to deliver measurable growth. Contribute, build, develop and lead a multi-faceted approach to the customer journey with: Digital Marketing, Media, PR, Social Media, Influencer Relations, Events, Implementation of Partnerships / Sponsorships and delivery of strategically aligned local partnerships/sponsorships, Point of Sale, Channel/Customer Marketing, Brand localization, and more
  • Act as the subject matter expert for the gaming team regarding influencer personalities, esports teams, tech education, key partnerships, and emerging trends
  • Identify and build relationships with prominent influencers and thought leaders
  • Lead contract negotiations and budget planning for assigned areas
  • Be the expert on marketing strategies and represent the voice of the BTC/BTB and the marketplace. Understand the competition, consumers, shopper needs and behaviors, and marketplace trends
  • Ensure execution of a strong marketing strategy and partner with Sales & Marketing teams to ensure strong channel strategy and plans across the region
  • Align strategic marketing plans that deliver the category business objectives in the marketplace. Build awareness, relevance, preference, demand, conversion and trusted relationships to drive sustainable category growth
  • Ensuring consistent regional/localized marketing plans that are effective, efficient, and resonate with consumers (BTC/BTB) at relevant touch points across the consumer/customer journey. Ensure strategies align to best in class consumer experiences at each touchpoint along the consumer/customer/shopper journey within brand equity requirements
  • Assume accountability for results, category expertise, marketplace knowledge, and product knowledge across the portfolio. Establish, track, and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making
  • Manage strategic consistency between global business/brand/marketing strategy and local marketing executions, ensuring strong communications and activation, and effective resolution of strategic issues to ultimately meet consumer/BTB and business need

Qualifications:

We are looking for a special individual with a broad cross-section of skills which should encompass the following skills and behaviors:

  • 5+ years of marketing and brand experience with a strong focus in integrated marketing
  • Influencer relations experience
  • Esports partnership/Industry experience
  • In depth knowledge of social media marketing industry
  • Strong capability to provide input to the development of strategic plans and translate those plans into regional-specific marketing strategies. Ability to lead and follow; lead and execute
  • Experience of the full marketing mix, including developing marketing plans, 360 campaigns and delivery of β€˜best in class marketing’ within a digital world
  • Passion for consumers and shoppers needs aligned with strong business dynamics
  • Experience building brand value, strategy recommendations and successfully growing a product line
  • In-depth experience in understanding customer preferences, attitudes, insights and other factors that influence strong marketing plans and campaigns
  • Excellent communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization
  • Ideal candidate has proven leadership skills to create strong internal/external relationships while being a global team player
  • Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical
  • Ability to view issues from a broad strategic perspective and strong experience in problem-solving, influencing, and decision making
  • Organizational savvy to understand how to get things done in a start-up organization
  • Self-management skills and self-starter attitude
  • Fluency in English is a must
  • Bachelor’s degree, MBA is a plus