Description

Position at Logitech G

Esports & Influencer Marketing Manager - Gaming

Are you passionate about Gaming and esports? Are you interested in products and services that are highly relevant? Are you inspired by working in a dynamic and collaborative team environment working to develop and execute cutting edge marketing that connects transcendent products and services to people when and where they are most relevant? We are looking for exceptional talent that can seamlessly combine marketing expertise, business skills, and creativity to leverage consumer, customer, and partner insights to drive robust, sustainable business results.

The Role

This role is responsible for bringing our gaming strategies to life in North America through influencer and esports partnerships and marketing. The position is responsible for driving our Influencer/esports strategies that align to our regional category leads as well as partnering with the Global Commercial Organization to develop a comprehensive plan including driving demand, growing market share, and executing successful plans built on insights, data, analytics, marketing expertise, and innovation. The portfolio includes world-class products across the highly relevant Gaming categories of PC Gaming, Wheels and Simulation, and Console gaming. This person should also inspire the Marketing team, Sales and Channel Partners with their marketing approach and strategic vision, leveraging a consumer-centric mindset, and insights-driven plans to achieve revenue targets.

The position will be based in Newark, California, and will report to the Head of Gaming for North America. Open to remote applicants as well.

Your Contribution

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These are the behaviors you’ll need for success at Logitech. In this role you will:

Manage the complete Influencer/esports strategy for gaming in North America
Inspire category and cross-functional teams, ensure alignment on objectives and a positive team environment
Drive category marketing innovation and create and bring to life Brand, Category, and multi-channel marketing strategies to deliver measurable growth. Contribute, build, develop and lead a multi-faceted approach to the customer journey with: Digital Marketing, Media, PR, Social Media, Influencer Relations, Events, Implementation of North America Partnerships / Sponsorships and delivery of strategically aligned local partnerships/sponsorships, Point of Sale, Channel/Customer Marketing, Brand.com localization, and more
Act as the subject matter expert for the gaming team regarding influencer personalities, esports teams, key partnerships, and emerging trends
Identify and build relationships with prominent influencers and thought leaders
Lead contract negotiations and budget planning for assigned areas
Be the expert on Influencer/esports strategies and represent the voice of the consumers/shoppers BTC/BTB and the marketplace. Understand the competition, consumers, shopper needs and behaviors, and marketplace trends
Ensure execution of a strong marketing strategy and partner with Sales & Marketing teams to ensure strong channel strategy and plans across the region
Align strategic marketing plans that deliver the category business objectives in the marketplace. Build awareness, relevance, preference, demand, conversion and trusted relationships to drive sustainable category growth
Ensuring consistent regional/localized marketing plans that are effective, efficient, and resonate with consumers/shoppers (BTC/BTB) at relevant touch points across the consumer/customer journey. Ensure Influencer/esports strategies align to best in class consumer experiences at each touchpoint along the consumer/customer/shopper journey within brand equity requirements
Assume accountability for results, category expertise, marketplace knowledge, and product knowledge across the portfolio. Establish, track, and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making
Strategically align with Category marketing managers and with each Customer Marketing Manager. Advocate to GCO the marketing sufficiency tied to category strategy to support the short and mid-term growth plan
Manage strategic consistency between global business/brand/marketing strategy and local marketing executions, ensuring strong communications and activation, and effective resolution of strategic issues to ultimately meet consumer/BTB and business need

Qualifications

10+ years of marketing and brand experience with a strong focus in integrated marketing from leading CE/ Consumer-centric companies.
Strong Influencer relations experience
Esports partnership/Industry experience
In depth knowledge of social media marketing industry
Strong capability to provide input to the development of strategic plans and translate those plans into regional-specific marketing strategies. Ability to lead and follow; lead and execute
Able to articulate and commercialize NPIs and to engage with the Global Commercial Organization on execution of the strategy
Experience of the full marketing mix, including developing marketing plans, 360 campaigns and delivery of ‘best in class marketing’ within a digital world
Passion for consumers and shoppers needs aligned with strong business dynamics
Experience building brand value, strategy recommendations and successfully growing a product line
In-depth experience in understanding customer preferences, attitudes, insights and other factors that influence strong marketing plans and campaigns
Excellent communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization
Ideal candidate has proven leadership skills to create strong internal/external relationships while being a global team player
Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical
Ability to view issues from a broad strategic perspective and strong experience in problem-solving, influencing, and decision making
Organizational savvy to understand how to get things done in a matrix organization
Self-management skills and self-starter attitude
Fluency in English is a must
Bachelor’s degree, MBA is a plus