Description
Consumer Insights Manager
This position is located at our Logitech office in Shanghai, China.
Company
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. We offer a unique opportunity to design, build and ship products that intersect the digital with the physical. We are a place where you are invited to bring your whole self to work. As part of Logitech, you embrace and live out the values of our company: Collaborate & Challenge, Decide & Do, Humble & Hungry, Open & Ourselves.
The Consumer Insights Department
The Consumer Insights team works as part of Logitech’s design group driving the creation of new and innovative products from inception to launch. As an in-house insights team, we provide qualitative, quantitative and strategic support for our business partners. Within the insights department we have three functions: Insights & Analytics, Discovery Research, and Experience Testing. The Insights & Analytics team are focussed on keeping the business teams grounded in the reality of how people know, shop for, and use our products, and in helping surface unmet needs relevant to the categories where we play.
The Role
Overall, you will contribute to the design of comprehensive consumer and user research plans and implement studies to address those needs. As such, you will
- Work with the global Gaming and the global Creativity and Productivity business groups to gather consumer insight that drives business strategy and new product innovation ideas.
- Ensure that product and marketing development reflects and addresses real consumer needs.
- Drive awareness and usage of consumer insights throughout the organization, to fuel Logitech’s consumer-centric culture.
- Create strong collaborative relationships with research partners, ensuring high quality of work, value for money and articulation of insight and implication for Logitech business.
- Find new opportunities to leverage data (internal and external to Logitech) to get more complete, faster, more cost effective ways to inform our business partners about our consumers.
- Conduct research yourself when appropriate: moderate interviews with users and shoppers, analyse large data sets, set up and maintain panels of people who can help keep us grounded in the consumer perspective.
- Coordinate, conduct and monitor recruitment activities to ensure top notch respondents
- Write clear, insightful, actionable reports and documents that can showcase what we are learning about consumers.
- Collaborate closely with analysts, designers, product managers, and engineers to ensure insights are understood and implemented.
Minimum Qualifications
- 5+ years consumer insights experience with a mix of quantitative and qualitative consumer research.
- Strong project management and organization skills, with experience leading studies through each project stage.
- Familiarity with traditional and non-traditional research methods. Interest in and experience with progressive methods of obtaining fresh consumer insights.
- Deep experience with primary research: writing questionnaires and discussion guides, setting up sampling plans, testing programmed online surveys, monitoring studies during fieldwork, planning analysis and creating banner and tab plans, checking data tables, creating and populating slides to report out research findings.
- Proven experience with leveraging secondary research reports to answer business needs.
- Strong analytical skills; keen eye for detail; experience and desire to work with data visualization, data mining tools and/or SPSS
- Expertise in synthesizing information into a cohesive story with prescriptive implications/action plans. The best candidate will be curious, insightful, creative, with simple but powerful writing skills
- Ideally has experience with, but must have a passion for, consumer electronics and the future of the technology; A passion for Gaming is a plus
- Strong oral and written communication skills in both English & Mandarin
