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A strong self-starter with experience managing top-tier video and mobile games. The Director of Digital Product Marketing is responsible for developing and implementing product marketing plans for all Yu-Gi-Oh! digital titles in various business models including F2P with Live Ops. Candidate should have solid business acumen, cross functional leadership skills, experience working with licensors, ability to multi-task numerous projects, be highly organized and be a team player and desire to manage the digital titles for one of the most successful TCGs in the world.

Department: Card Business Division Reports to: SVP, Card Business

RESPONSIBILITIES:

  • Develop comprehensive strategies and execute all aspects of the marketing plans for launch and post launch, including activities to support major updates and launch anniversaries, of the entire Yu-Gi-Oh! digital game portfolio. This includes, but is not limited to, target market identification and analysis, budgeting, category and competitive analysis, with a focus on new user acquisition and strong ROI.

  • Communicate frequently with the production & promotion teams in Japan to maintain an updated marketing plan with the latest Live-Ops schedule & content.

  • Collaborate with the Card Business TCG department to improve integration of various programs within official Yu-Gi-Oh! TCG digital channels and events, such as social media campaigns, influencer marketing, and offline Organized Play initiatives and events.

  • Work with SVP, product development, Mobile Digital Marketing team (team responsible for running digital ads in-house) and external agencies to ensure that all marketing materials (marketing assets, ad creative, online marketing, etc.) are developed to support marketing plans and sales goals, and are completed on time and within budget.

  • Assist with the implementation of cross-promotional opportunities with other licensees.

  • Build and maintain relationships with all first party: Sony, Microsoft, Nintendo, and Steam.

  • Coordinating with other KDE offices to align marketing strategies and promotions for our digital properties.

  • Evaluate the results of all marketing plans by soliciting post-mortem feedback from sales, product development, and external agencies. Shared results will include such items as what worked and what did not, as well as recommendations for future marketing plans surrounding the Yu-Gi-Oh! titles.

  • Obtain necessary approvals for all marketing-related activities to ensure compliance with licensors, first-parties, etc.

  • Work with Product Manager – Digital on strategy and execution of marketing plans

  • Work with Product Manager – Digital on direction for Social Media, Website and Influencer programs to grow our digital brands.

  • Provide weekly reports outlining the progress of all marketing plans.

  • Manage content rating board submissions to obtain Ratings in a timely manner.

QUALIFICATIONS & SKILLS:

  • Experience with marketing licensed products.

  • Strong understanding of digital marketing tools and techniques using SNS.

  • One or more years of work experience in digital marketing for mobile games or Apps.

  • Must have good organizational skills and be very detail oriented

  • Must be a self-starter, work well in a fast-paced environment, be flexible, and possess a can-do attitude and able to think two steps ahead.

  • Personal initiative and sound business judgment required to identify, evaluate and respond to job needs.

  • Must possess excellent project management skills to effectively track multiple deliverables across functional areas and timelines in a fast-paced environment

  • Ability to think creatively, identify problems, and offer solutions

  • Excellent oral and written communication skills to write product copy. Must be comfortable speaking to all levels of management.

  • Professional, with exceptional interpersonal skills.

  • Must be detail-oriented and demonstrate ability to multi-task in a high-stress environment.

  • Proven ability to work with various personality types and work styles in a multicultural environment.

  • Speaking multiple languages is a plus. English is required, and Japanese is a plus

  • Strong presentation skills

  • Passion for video games

REQUIREMENTS:

  • Bachelor’s degree or equivalent work experience of at least 10 years.

  • 8 to 10 years of experience in marketing video games, including mobile, live, and console games, and/or digital entertainment industries.

ADDITIONAL SKILLS THAT ARE A PLUS

  • Experience with esports and influencer marketing activations

  • Passion for the Yu-Gi-Oh! brand

  • Creative writing skills