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KingIsle

CRM Marketing Associate

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KingIsle
πŸ‡ΊπŸ‡Έ Round Rock, TX

KingsIsle Entertainment, established in 2005, is a proven MMO hit-maker with 50+ million registered users across both our MMOs with vibrant and strong communities. Our award-winning game Wizard101 is currently in its 13th year and Pirate101 is in its 9th. We attribute our success to great people, and we recognize the value of every team member. We work hard and have fun, whether it’s with lunchtime gaming sessions or office outings to the movies. The working environment, friendly teammates, and support for growing careers all contribute to the long tenures many people enjoy at KingsIsle.

KingsIsle Entertainment is currently looking for a CRM Marketing Associate to support the Marketing team in producing and building content across our digital properties. This position wears multiple hats to determine the flow and aesthetics of our content, moderate our social media platforms, and capture videos for promotions and media. The ideal candidate is data-driven and loves to analyze what works for different audiences. This is a unique opportunity to be immersed in our community and help encourage engagement between our players.

Responsibilities

  • Plan and execute email marketing messages for campaigns and promotions
  • Analyze email metrics and conduct A/B testing in order to consistently improve and refine our email program
  • Track, research, and understand email best practices and industry trends to optimize campaigns and make recommendations
  • Publish and manage a full range of content on multiple digital platforms
  • Collaborate cross functionally with game development, web development, art, and other departments to plan and execute email, social media, and community initiatives
  • Monitor inbound communications and mentions across community forums and report overall social engagement highlights
  • Leverage social listening and insights to understand changing trends and identify prominent voices on social media in our industry

Requirements

  • 2+ years of email marketing, digital marketing, or communications
  • Strong HTML and CSS skills
  • Experience with CRM tool(s) and email marketing software
  • Deep understanding of email metrics
  • Proficiency in MS Office (especially Excel)
  • Demonstrable proof of excellent command of the written word
  • Strong time management skills with the ability to multitask requirements and feedback gathering across disciplines, assess risk, define priorities, and resolve problems while meeting deadlines
  • Excellent communication and problem-solving skills
  • Team-oriented attitude
  • High attention to detail and accuracy
  • A passion for games!

Preferences

  • Experience as a community moderator
  • Experience with video capture software like Fraps
  • Knowledge of Wizard101 and Pirate101
  • Experience in online or electronic game industry
  • Creative illustration background
  • Experience with Google Analytics
  • Experience in UI/UX
  • Bachelor’s degree in Marketing, Business, Communication or other related field

Considerations

  • Please make sure that the durations of your education and employment on your resume are included in month/year format
  • Salary will be commensurate with experience
  • Applicants must be legally able to work in the U.S. for KingsIsle