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Kids in the Game

(Closed) Creative Marketing Manager

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Kids in the Game
๐Ÿ‡บ๐Ÿ‡ธ New York City, NY

Kids in the Game (KING) is dedicated to empowering New York Cityโ€™s youth through sports, creativity, and play. KING is a leader among NYC-based sports-based youth development organizations and works with 20,000 children each year. Our work is focused on achieving five ultimate impacts:

  • Enhancing emotional intelligence
  • Creating a positive sense of self
  • Developing NYC into the nationโ€™s top talent hub
  • Integrating our communities
  • Narrowing the income inequality gaps

KING has experienced rapid growth in recent years, being named #1188 on Inc Magazineโ€™s 2018 Fastest Growing Companies list and #24 in the Education category. Our programs can be found in more than 60 schools across NYC, where we offer recess, PE, after school and enrichment programs, along with our signature sports teams and day camps. We are also actively expanding into eSports and other technology programs, operating the first middle school eSports league in the country this past spring. Our company is proud to be a pending B-Corp, and we are continuing to deepen our impact through our foundation, KING Kids, which provides scholarships to help those in need access our programs.

In the next six months, we are focused on expanding our full-time team (currently 20 of us!) across core areas with content experts who will share and support our bold vision for the future, as well as seasoned coaches and youth develop professionals to manage our growing school-based programs and teams.


We are looking for a talented and innovative Creative Marketing Manager to develop compelling content for our website and marketing ad campaigns, as well as drive social media engagement with our families, schools, and potential partners. To qualify, you should have previous experience designing creative content for marketing materials and working knowledge of graphic design/illustration tools, social media platforms, and content management systems. Your first major project will be to support our rebranding process and work closely with our consultants to roll out our revised messaging, brand elements, and website. You should have a passion for brand development, as well as storytelling and communicating brand stories through print and digital media.

To succeed in this role, you should be a self-starter with a track record of managing marketing campaigns for multiple locations, developing multimedia content, and tailoring marketing strategies based on emerging trends. You should be organized in your approach to manage an independent workload, as well as possess the ability to work cooperatively within our small marketing team and other business functions. Above all, you should be enthusiastic about sports-based youth development and share in our passion for positively impacting the lives of NYC youth.

Key functions of this role include:

  • Assist in developing compelling marketing campaigns, reports, and presentations
  • Provide support for our revised marketing strategy, including a deeper focus on brand development and engaging families in new markets
  • Develop creative marketing materials that align with the KING brand, highlight our programs and community impact, and promote program registration
  • Design engaging visual content and compelling photos/videos for social media channels, digital marketing campaigns, and print materials
  • Demonstrate knowledge of current youth development trends through new marketing strategies
  • Create, curate, and select content for the website, including photos, videos, blogs, and podcasts
  • Develop and manage our year-round communications strategy, including generating emails and newsletters to share content with families, partners and internal staff
  • Develop and manage weekly social media content, blog, podcast, calendars, and posts across relevant channels
  • Maintain website content, including photos/bios for newly hired staff
  • Assist in coordinating and supporting events that are led by the marketing team, such as camp fairs, open houses, and community engagement events
  • Respond to online inquiries in a professional manner and interact with potential clients who tag or reference our venues through social media channels
  • Work closely with the Director of Marketing to identify marketing needs and prepare team updates for the weekly marketing meeting
  • Manage data analytics for all marketing-related items


Our ideal candidate would meet some or all of the following qualifications:

  • Bachelorโ€™s Degree in Marketing, Communications, or a related field (preferred)
  • Masterโ€™s Degree in Marketing, Communications, or a related field (preferred, but not required)
  • 2-4 years of experience in marketing, communications, digital media design, or just be incredibly talented and have a track record of learning quickly on the job
  • Strong background in graphic design and familiarity using graphic design tools, including Adobe Photoshop, Canva, and Illustrator
  • Experience running and managing social media content
  • Familiarity working with WordPress and have the technical skills to manage a website
  • Basic understanding and execution of paid ad campaigns (Google, Facebook, among others)
  • Prior experience using G-Suite and MS tools, including Word, Excel, and PowerPoint
  • Excellent communication and writing skills in English
  • Organizational and interpersonal skills, as well as an attention to detail
  • Strong work ethic, team spirit, and a friendly, warm attitude


  • We are a youthful, passionate, committed team of individuals that care about our youth and city
  • We work hard and push each other personally and professionally to keep growing
  • We value work/life balance, autonomy, and trust to help you manage your time and schedule
  • We offer you the freedom to work outside of the office and reach new parts of NYC โ€“ every day can be a different experience as you visit all of our schools and programs and get a feel for all parts of the city
  • We are an active team and regularly participate in company social leagues, workout classes, and sporting events
  • We host semi-annual winter and summer leadership retreats to build team cohesion and promote collaborative strategic planning
  • We provide a total rewards package including:
  • health / dental / vision benefits
  • 401K with employer matching contributions
  • Commuter benefits
  • Monthly gym reimbursement
  • Free summer camp for your children (if applicable)
Apply Now
This job has been closed. Either the position has been filled or it is no longer active.