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Infinity Games

Digital Marketing Specialist

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Infinity Games
🌎 Remote (Portugal)

Infinity Games is a publisher and developer of games dedicated to relaxation with over 80M downloads on iOS and Android. We are looking for a digital marketing specialist for our games.

This role can be remote or locally in our offices in Lisbon, Portugal. [At the moment the whole team is fully remote due to the COVID]. All equipment will be provided.

Main responsibilities:

  • Responsible for planning, setting up, monitoring and analyzing mobile user acquisition campaigns.
  • Evaluate key performance metrics and optimize accordingly to achieve positive ROI and growth targets.
  • Analyze and report business KPIs.
  • Build, maintain and enhance Infinity Games relationships with mobile UA partners. Maximizing performance opportunities.
  • Work closely with the Design team to ensure optimal content and creative assets performance.
  • Work closely with the games teams to ensure goals alignment and update performance benchmarks.

Experience and skills:

  • 1+ years of relevant experience in paid social marketing
  • BSc or MSc in Marketing, Business Management or relevant field of study
  • In-depth understanding and proven expertise with Facebook, Google (UAC), and Instagram mobile ads. Additional platforms (Snapchat, TikTok, Twitter, etc.) are a plus!
  • Highly analytical, with a deep understanding of cohort analysis and customer acquisition metrics including LTV, ROI, CPC, CPA, CVR, CTR, CPI, ROAS, etc.
  • Good understanding of main mobile marketing tech especially conversion tracking, programmatic advertising, ad monetization, etc.
  • Strong analytical and reporting skills through conversion tracking tools like Firebase, App Store Connect and Google Play Console.
  • Comfortable with working within fast-paced environments, delivering on multiple simultaneous projects.
  • Good knowledge of English (written and oral).

We consider as a plus:

  • Experience in the gaming industry and passion for games.
  • Positive attitude, love for problem-solving, and a collaborative desire to work and improve with other human beings.
  • Excellent sense of organization, self-motivated and independent mindset
  • Amazing communication skills to develop strong relationships with UA partners