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iBUYPOWER

Digital Marketing Specialist

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iBUYPOWER
πŸ‡ΊπŸ‡Έ Industry, CA

iBUYPOWER is looking for a digital marketing specialist to join our team and help grow our digital presence. In this role, you will work closely with our existing marketing and commerce team to refine and expand our brand and social reach, as well as optimize our digital sales strategy. You will be a key owner of audience growth, customer awareness, and other brand success metrics. You will work with the PC Gaming and esports communities and be familiar with both segments of audience. This role works very closely with our Marketing Manager and has high visibility with upper management.

Responsibilities

  • Create and optimize paid campaigns on Google Ads, Bing Ads, Facebook, Instagram and other relevant digital channels
  • Create and maintain website traffic plans, milestones, and benchmarks
  • Optimize website and social media channels for SEO as well as overall usability
  • Manage creatives, site copy and other necessary art graphics for design
  • Create and manage blog content
  • Analyze key metrics and performances for our site and online commerce stores
  • Generate reports as needed on digital marketing campaigns performances
  • Other duties as assigned

Requirements

  • Bachelors degree in Marketing or related fields required
  • 3+ years experience in digital marketing
    • Strong knowledge in SEO, SEM, and PPC
  • Excellent grasp of social media, community, and website KPIs
  • Excellent written and oral communication skills
  • Knowledge of Gaming PCs landscape a strong plus