The Opportunity
As Director, Marketing and Advertising, you will be responsible for leading the strategy and overseeing the execution of the marketing and advertising for all of our games. You will also be responsible for managing internal marketing manager(s) and external marketing partners to help them grow and achieve the best results for our partners. In this role we need someone that has experience in all aspects of mobile app marketing from UA buying, personalized CRM programs, to marketing analytics and optimization. Hyper Hippo Entertainment data driven company and this role will be responsible for ensuring everything can be done to track and analyze all aspects of the players marketing and advertising engagements.
In this role we need a free thinker, someone not scared to do something no one else has done before, and someone that is willing to drive forward new and innovative ways to drive audiences for our partners games. This market is constantly shifting and we need someone that can move along with it.
A Director, Marketing & Advertising’s Impact:
- Manage overall vision, strategy and operations of Hyper Hippo Entertainment
- Develop the strategies and budget recommendations for new games in soft launch, global launch, and in developing ongoing advertising programs
- Develop and implement CRM programs to increase engagement and retention from current users
- Provide leadership and training to current and future team members
- Oversee the creative strategy for all advertising and PR
- Use data to understand the effectiveness of the marketing programs and how to systematically improve performance
- Work cross-functionally with the Player Experience/Social Media, Game Design, and Analytics team to develop holistic communication strategies
- Provide oversight of the P&L of the department and make sure goals are achieved
Your Track Record Includes:
- 7+ years’ experience in strategic marketing and advertising – preferably in tech/gaming industry
- 3+ years management experience - preferably in tech/gaming industry
- Experience developing and executing mobile CRM programs
- Experience working directly with mobile CRM tools (DeltaDNA a plus)
- Experience in developing and execution of UA programs with budgets of over $1m a month
- Experience and understanding of UA attribution tools (Appsflyer a plus)
- Experience running SQL queries and developing dashboards in tools like Tableau/PowerBI
- Relationships and experience with Facebook, IronSource, Unity, and other mobile video ad networks
- Programmatic media buying experience is preferred
- Strong knowledge of mobile devices and games preferred
- Experience in creating new systems and processes to increase efficiencies and effectiveness
What We’re Building at Hyper Hippo:
Hyper Hippo Games is the studio behind the smash hit “Original Idle Game” AdVenture Capitalist (+50 Million installs), and AdVenture Communist which is currently one of the most popular mobile Idle Games in the world.
We are a very ambitious mobile games-focused studio and we like to compare ourselves to a sports team, our vision is to continue attracting the best players (industry talent like you) in the world and to win many championships: hit mobile games that become part of pop culture that the world can enjoy. Currently we are focused on the Idle genre, but, again, we are very ambitious and will be exploring different genres on mobile in the future.
If you want to work in an environment where your voice is heard and your vision is always considered, where you can lead a talented product team and shape the future of our studio – we can’t wait to hear from you.
Compensation package:
- Competitive salary
- Extraordinary incentive plan
- Extended health benefits
- 3 weeks vacation + 10 paid personal days per year
- Annual self development budget to attend conferences, courses, training – you name it!